SEMA LAUNCHES ‘DRIVE THE VOTE’ VOTER MOBILIZATION CAMPAIGN

SEMA LAUNCHES 'DRIVE THE VOTE' VOTER MOBILIZATION CAMPAIGN

-- Organization encourages participation in the 2024 general election with vetted resources for members and community stakeholders --

DIAMOND BAR, Calif. (Sept. 9, 2024) - The Specialty Equipment Market Association (SEMA) today launched Drive The Vote (www.sema.org/vote), a campaign to mobilize voters among its 7,000 member companies and the millions of American automotive enthusiasts, with resources to enable their participation in the 2024 general election.

"Voting is an essential activity for our nation and for ensuring the automotive aftermarket industry has a say in the business undertaken by our lawmakers at the state and federal levels," said SEMA President and CEO Mike Spagnola. "SEMA's Drive The Vote campaign equips our members and those around them with the information they need to vote in their community for the candidates who best speak for their values. And, because the 2024 SEMA Show starts on Election Day, Nov. 5, we're encouraging those traveling to Las Vegas to review these resources so they know how to vote early."

The Drive The Vote campaign is simple in its intent: encourage Americans to register to vote and then cast their ballots, using content designed to help industry leaders navigate interactions with congressional candidates, highlight the automotive aftermarket's advocacy priorities, and encourage enthusiasts' participation in the electoral process. SEMA is providing vetted links to important voter information, questions to ask candidates during campaign events, and social media assets and sample messages to encourage their employees, customers, and community members to register to vote.

"There has never been a more critical time for our members to weigh in on who's leading in Washington, D.C., and state capitals across the U.S.," said SEMA Board Chair Kyle Fickler of ProCharger. "The Drive The Vote campaign will help SEMA members and other auto enthusiasts raise our collective voice to secure passage of laws and policies that help preserve our industry and its $337 billion annual impact to the American economy."

To learn more about Drive The Vote, visit www.sema.org/vote.

About SEMA

The Specialty Equipment Market Association (SEMA) serves as a leading voice for the worldwide car culture, representing over 7,000 member companies that create, buy, sell, and use specialty-automotive parts that make vehicles more unique, attractive, convenient, safer, fun, and even like new again. Business member benefits include product development resources, market research, networking, education, legislative advocacy and more. The Association organizes the annual SEMA Show in Las Vegas and actively supports the career and business opportunities that the aftermarket generates. The industry contributes nearly $337 billion in economic impact to the U.S. economy, supports 1.3 million jobs nationally, and generates $52.3 billion in parts sales annually. For more information, visit www.sema.org. 

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