AAAA - American Association of Advertising Agencies
12/03/2024 | News release | Distributed by Public on 12/03/2024 10:30
Orange 142 Introduces Emerging Channels Council to Guide SMBs in Retail Media, Social Media, and Connected TV
The new council empowers SMBs to effectively integrate these channels into their marketing strategies
HOUSTON, Nov. 22, 2024 /PRNewswire/ - Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing solutions supporting small to mid-sized businesses, today announced the formation of its Emerging Channels Council, a dedicated initiative designed to help small and mid-sized businesses (SMBs) navigate and capitalize on emerging advertising channels such as Retail Media, Social Media, and Connected TV (CTV). This new council aims to provide SMBs with strategic guidance, best practices, and the latest research to support their investment shifts into these dynamic and rapidly growing channels.