04/09/2024 | Press release | Distributed by Public on 04/09/2024 20:32
Consumers today expect multi-format content experiences as they research, compare and buy new products and services. To help advertisers capture emerging demand and drive growth, we're bringing the best of Video Action Campaigns and Demand Gen together. Starting in Q2 2025, Video Action Campaigns, also known as video conversion campaigns, will be upgraded to Demand Gen campaigns.
Advertisers using Video Action Campaigns will drive stronger performance by adopting a multi-format strategy with Demand Gen today. In fact, advertisers who uploaded both video and image assets to Demand Gen saw 20% more conversions at the same cost per action than those who uploaded video assets only.1 What's more, you'll get a suite of powerful features in Demand Gen to help you achieve greater results:
We're also bringing the top features that you love about Video Action Campaigns to Demand Gen - omnichannel bidding will be available in beta in the coming months, support for buying Demand Gen campaigns in Display and Video 360 will be rolling out in October, and third-party verification with YouTube brand safety partners and Google video partners inventory are now available in Demand Gen. Finally, you'll maintain similar performance with your existing video assets - on average, advertisers who only run video ads with Demand Gen saw similar conversions to their Video Action Campaigns at a similar cost per action.3