Universitat de Barcelona

07/03/2024 | Press release | Distributed by Public on 07/03/2024 06:29

The University of Barcelona and 3Cat join forces to promote best practices in the use of artificial intelligence in the audiovisual sector

The University of Barcelona and 3Cat join forces to promote best practices in the use of artificial intelligence in the audiovisual sector

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  • The two institutions are promoting a pioneering chair that will address the impact of artificial intelligence on the audiovisual sector, foster research in this field, promote innovation in the media industry and provide practical answers to ethical concerns.
Rosa Romà, president of 3Cat, and the rector of the UB, Joan Guàrdia.
News|Institutional
03/07/2024

Today, the University of Barcelona and 3Cat presented the UB Chair in Artificial Intelligence and Media in Sant Joan Despí. The agreement between the two institutions, which will last three years, will serve to promote training, research and knowledge transfer activities in the field of artificial intelligence (AI) applied to the audiovisual sector.

Rosa Romà, president of 3Cat, and the rector of the UB, Joan Guàrdia.
News|Institutional
03/07/2024

Today, the University of Barcelona and 3Cat presented the UB Chair in Artificial Intelligence and Media in Sant Joan Despí. The agreement between the two institutions, which will last three years, will serve to promote training, research and knowledge transfer activities in the field of artificial intelligence (AI) applied to the audiovisual sector.

Artificial intelligence has opened up a range of innovative technological possibilities for the media, favouring the creation of automated content or the personalization of news. However, risks related to the spread of fake news or threats to data privacy have also emerged. Precisely, the aim of this chair is to promote ethical and responsible practices in the application of AI in the audiovisual field. Courses on basic education in artificial intelligence and AI systems engineering will also be promoted to train highly qualified professionals. UB-3Cat internship agreements will also be established.

The chair will promote lines of research on artificial intelligence applied to the audiovisual field, and will address initiatives such as the creation of industrial doctorates and joint European projects. The chair is attached to the UB's Faculty of Mathematics and Computer Science, and its director will be Professor Jordi Vitrià.

The chair will promote lines of research on artificial intelligence applied to the audiovisual field, and will address initiatives such as the creation of industrial doctorates and joint European projects.

A pioneering chair

The rector of the UB, Joan Guàrdia, remarked that this chair will represent "a before and after" in the application of artificial intelligence: "Technological advances are a great opportunity to improve our reality, but we need limits. One of the missions of the University must be to design safe and responsible spaces so that these technologies have a positive impact on society".

Rosa Romà , president of 3Cat, said: "A chair in AI and media is essential to address the challenges and opportunities that AI presents in this industry. It also provides an academic framework for research, the training of professionals and the promotion of ethical and responsible practices in a constantly evolving field".

Among the actions that will be launched immediately are courses on AI in audiovisual media, the organization of datathons aimed at UB students and the drafting of reports on the state of the art of AI in the field of audiovisual content.

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