Video — Secretary Ross joins California Grown executive director Cher Watte to discuss marketing efforts

In this video, CDFA secretary Karen Ross is joined by CA GROWN/Buy California Marketing Agreement executive director Cher Watte to discuss two CA GROWN campaigns underway.

One campaign is an agrotourism partnership with Visit California to add a Food & Drink section to Tripadvisor's California Road Trip Republic. This allows people to learn about and make plans to visit California Wine Country, family-owned farms and more.

The other campaign, the Sound of Good, highlights the sights, sounds and feelings connected with enjoying California-grown fruits and vegetables.