West Cheshire & North Wales Chamber of Commerce

07/02/2024 | News release | Distributed by Public on 07/02/2024 09:03

Accomplished Female Entrepreneur and Former Royal Air Force Member Launches Ground-breaking Digital Reference Platform

Posted 02 July 2024|0 Comments

1st July 2024, marks the launch of a transformative Digital Reference Platform - Reference Me®, set to revolutionise employment referencing processes. This innovative platform is developed by a distinguished female entrepreneur from North Wales, whose inspiring journey from poverty to success includes service in the Royal Air Force, academic excellence, and entrepreneurial achievements.

The platform will initially be rolled out across the UK, targeting businesses and HR professionals to establish a strong foundation. This phase will focus on gathering user feedback and refining the platform based on early user experiences.

Following the national launch, the platform will extend its reach to international markets, offering a reliable, efficient, and secure solution to global employment referencing challenges.

Quote from the Founder:

"In launching Reference Me®, I am not only committed to revolutionising the employment journey and onboarding processes for each company and each candidate, but also to making a positive impact in North Wales. I expect our company to create jobs and local opportunities, contributing to the economic growth of our community."

Key Feature of Reference Me®

Candidate Led: The founder of Reference Me® acknowledged and sought to resolve a number of pain points for HR and recruitment industries in relation to employment references.

Reference Me® is the first candidate-led platform of its kind, putting the onus on the candidate to initiate employment references. The system is programmed to initiate automatic reminders to ensure the references are either provided or denied. Employers can ensure their candidates use the platform by purchasing and then gifting RM® Coins to their chosen candidates allowing the employer or HR provider to store, access and filter the references for auditing purposes.

The founder's diverse background includes a 2:1 Law Degree with Hons, the prestigious Ashton Prize for highest academic achievement in her master's degree, and service in the Royal Air Force. She also manages three businesses, including a Clwydian Lavender and Colman Kayman HR Services, based in her home town in North Wales, all while raising three children. Her unique blend of experiences has fuelled her commitment to innovation and excellence.

Growing up in poverty, the founder worked exceptionally hard to provide her children with opportunities she lacked. Her service in the Royal Air Force instilled in her discipline and a strong work ethic, which she carried into her academic and entrepreneurial pursuits. Her story is one of determination, resilience, and success, making her a role model for aspiring entrepreneurs.

The Digital Reference Platform addresses common challenges in employment referencing by digitising and automating the process, ensuring accuracy, transparency, and convenience for employers and employees. This innovation promises to enhance the hiring process and contribute to a more trustworthy job market.

The national launch is a significant milestone, paving the way for the platform's subsequent international rollout. This strategic approach ensures a robust foundation for growth, enabling the platform to make a meaningful impact on the global employment landscape.

"This project is more than a business endeavor to me-it's a testament to perseverance and hope for those who grow up in poverty stricken areas where it may seem impossible to break the mould. I hope it inspires others to keep striving and fighting for better." - Charlene Flynn, Founder of Reference Me®

For more information or to learn more about the benefits of Reference Me® visit www.reference-me.co.uk