Ogilvy&Mather Worldwide Inc.

08/13/2024 | Press release | Distributed by Public on 08/13/2024 10:01

Vote For Ogilvy in SXSW's Panel Picker

Ahead of SXSW 2025, we have proposed eight panels which can be voted on to be presented at the festival via SXSW's Panel Picker.

We encourage you to create an account and vote for all 8 of our panels using the links below.

We hope to see you on the ground in March in Austin, TX!

Policies And Partnerships Reshaping Modern Mobility

The transportation and mobility industry is experiencing a profound transformation. Today, people have more mobility options than ever before-whether it's purchasing an all-electric vehicle, using autonomous ride-hailing services, or taking public transit. Achieving more accessible, sustainable, and equitable transportation requires a collaborative effort among providers and cities to enhance community mobility. This panel will delve into the most significant shifts in the mobility landscape and the major challenges that remain, all through the perspectives of industry innovators.

Speakers:

VOTE HERE

Agriculture: The Climate Solution Hiding in Plain Sight

By 2050, the world's population is expected to approach 10B even as food is becoming harder to grow. Extreme weather, pests and disease are challenging farmers and science alike, creating a growing need for tools and technology to drive environmental resilience and ensure global food security.
Next generation farmers like Mitchell Hora - 30-yr-old Iowan entrepreneur - are safeguarding the global food supply by tapping technology to do more with less. With these tools, farmers can boost yields, improve soil health and protect biodiversity while lowering carbon emissions.

Speakers:

VOTE HERE

AI-Driven Predictive Health - How it's Coming to Life Today

Hospitals are tipping into a revolution of predictive healthcare thanks to AI. It's already live in diabetes, and you'll meet the innovators who paved the way. This session dives deep into how continuous glucose monitoring combined with AI-powered analytics is saving lives. We'll explore real-world applications, navigate ethical considerations like data privacy and bias, and showcase the transformative future of AI in hospital care. Join us for a glimpse into how AI predicts and prevents critical health events, improves patient outcomes, and paves the way for a new era of proactive healthcare.

Speakers:

VOTE HERE

Technology & Weight Loss: The Healthiest Innovation

Crash the diet yo-yo and step into a tech-powered future of weight management! This session brings together innovative minds to explore how data, personalization, and accessibility are revolutionizing weight loss. For example, we'll dive into WeightWatchers' behavioral and biological solutions for personalized weight care across the full-spectrum. Discover how innovators are empowering us to make informed choices, track progress, and achieve lasting weight management success. Leave equipped with the knowledge and tools to navigate the exciting new world of tech-driven weight loss.

Speakers:

VOTE HERE

Can Pharma Save #HealthTok?

TikTok doctors and viral health trends signal a revolution in how patients access information. This explosion of #HealthTok engagement presents both a massive opportunity and a minefield of misinformation, leaving brands and regulators struggling. How can we ensure accurate health information reaches those who need it? This session dives into the ethical dilemmas and potential of this new frontier. We'll discuss how brands can leverage influencers to combat harmful trends, empower patients, and harness social media for good in healthcare.

Speakers:

  • Michael DiSalvo, EVP, Head of Social and Influence, Ogilvy Health
  • Jen Claude, Family Physician, Rowan Medicine
  • Shannelle Fowler, Director, Business Unit Communication and Public Affairs - Immunology, AbbVie

VOTE HERE

Healthcare's Blindspot? Offering Women of Color Higher-Tech

"Good enough" treatment isn't good enough - the healthcare system is often missing the mark for women of color. This critical discussion on unequal access to cutting-edge treatments and how some pharma innovators are changing that in rare disease. We'll explore why higher-tech treatments aren't being suggested for this audience, and what marketers are doing to make the option clear to women directly. Panelists will discuss the specific needs of women of color and showcase innovative solutions for more equitable access to advanced healthcare. Leave with actionable steps to bridge the gap.

Speakers:

  • Bindu Gopalan, Executive Vice President, Client Leader, Ogilvy Health
  • Robert Hillman, Head of US marketing Immunology, AstraZeneca

VOTE HERE

The Joy of Algorithmic Eating

Are you part of the 2/3 of Americans who feel guilty after eating due to unhealthy choices and financial strain? While weight-loss solutions exist, they often damage our relationship with food. What if AI could help us rediscover the joy of eating? Our panel of nutrition, food, and behavioral science experts will explore how AI can empower us to make guilt-free, healthy choices, discover delicious yet affordable foods, and ultimately, find pleasure in nourishing ourselves again. Let's envision a future where technology helps us have our cake and eat it, too!

Speakers:

VOTE HERE

Israeli & Palestinian Voices of Peace

Hear from bereaved Palestinians and Israelis as they share stories of loss and their personal journeys towards reconciliation. The Parents Circle-Families Forum is a joint Israeli-Palestinian organization dedicated to fighting for peace. Their shared bond: they have lost a close family member to the conflict - but instead of choosing revenge, they have found common cause in their grief. Through their educational efforts, members have helped stir an awareness about the conflict that transcends history and politics. For many, it is the first time they have seen "the other side" as human.

Speakers:

VOTE HERE

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