Macy’s Names Jason Holzman as Senior Vice President, Creative and Production

Marketing Role Marks a New Creative Chapter at Macy's

NEW YORK, NY - September 10, 2024 - Macy's today announced that Jason Holzman is named Senior Vice President of Creative and Production. Holzman will oversee the Creative (Design & Copy), Photo Studio and Marketing Operations teams. Designed to drive new, effective, breakthrough campaigns and ensure more integrated ways of storytelling across all channels, this role will advance how Macy's engages with customers and the public. Holzman will report to Sharon Otterman, Chief Marketing Officer.

"Jason brings a wealth of creative experience from consumer advertising, as well as the media and entertainment industries, and has a proven track record of innovative storytelling. Macy's has a rich history of celebrating moments big and small, and we've added a strong storyteller to continue to tell our story. I'm excited for us to continue adding talented creative professionals to our world-class marketing organization."

Holzman was most recently at NBCUniversal, where he held the role of Senior Vice President and Head of Creative for Peacock. He also led teams at NBCU responsible for the creative marketing of linear networks including USA and SYFY, as well as UCP, one of the company's content production studios. Holzman has also served as an adjunct professor at the Fashion Institute of Technology (FIT), where he taught advertising.

Prior to his nearly seventeen-year tenure at NBCUniversal, Holzman served as creative director at Euro RSCG. He also held creative roles at BBDO and Ammirati & Puris, and recently co-authored a graphic novel to be published by Humanoids, the multi-national publishing house.

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About Macy's   

Macy's, the largest retail brand of Macy's, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation's largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy's delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy's gives customers even more ways to shop through an off-price assortment at Macy's Backstage and at our highly curated Macy's small format stores. Each year, Macy's provides millions with unforgettable experiences through Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We're guided by our purpose-to create a brighter future with bold representation that empowers more voice, choice, and ownership for our colleagues, customers, and communities.

Contacts
Julissa Bonfante / Gillian Boyland
[email protected]