12/08/2024 | Press release | Distributed by Public on 12/08/2024 23:22
Warner Bros. Discovery saw record viewership and engagement across all platforms - spanning free-to-air, pay-tv, streaming, web and social - during Olympic Games Paris 2024, which came to an end with the Closing Ceremony on Sunday 11 August 2024.
Supercharged by the recent launch of Max in 25 European markets, Paris 2024 marks the first real 'streaming Olympics' in Europe, as more people streamed more Olympics content for longer than ever before. Among the highlights:
Total viewership
Streaming viewership
Streaming subscribers
JB Perrette, CEO and President, Global Streaming and Games, Warner Bros. Discovery, said: "Paris 2024 has exceeded all expectations for fans and audiences, and for Max and Warner Bros. Discovery's streaming business. We've added millions of new paying subscribers, and engaged millions of viewers daily on streaming who have watched billions of minutes of content during the Games. Our streaming growth momentum is only gaining strength, and we've still got almost half the global addressable market to go. Congratulations and thank you to our great partners at the International Olympic Committee (IOC) and the Paris 2024 Organizing Committee for an epic Olympic Games."
Andrew Georgiou, President and Managing Director, Warner Bros. Discovery U.K & Ireland and WBD Sports Europe, said: "Paris 2024 has again demonstrated the value of bringing premium sport and entertainment together to drive audience and engagement at scale. We've maximised this opportunity at these Games, delivering world-class production featuring outstanding on-screen experts and local country storytelling that has again proven to be a winning combination. Max has proven to be a game-changer for sports viewing with an enhanced product experience and new interactive features which encouraged more subscribers to come on platform and stay engaged for longer."
Further highlights include:
Free web, app and social
Free-to-air and pay-TV
Celebrating its first Olympics as Warner Bros. Discovery, the Olympic Games Paris 2024 will be shown across nearly 50 markets in 20languages on Max, discovery+ and through Eurosport on linear television. Under a new agreement announced in January 2023, Warner Bros. Discovery will continue to be the only place to present every moment of the Games on its streaming and digital platforms and hold full pay-TV rights. This includes Olympic Winter Games Milan Cortina 2026, Olympic Games Los Angeles 2028, Olympic Winter Games French Alps 2030 and Olympic Games Brisbane 2032.
*Cumulative audience is the total reach of all Warner Bros. Discovery channels, streaming services and websites. Deduplicated reach will be measured once all data is consolidated after the Olympic Games.
**Day 1 & 2 of the Olympic Games were held on Saturday 27th and Sunday 28th July 2024 but with sports events at the Games having commenced on Wednesday 24th July with the Opening Ceremony held on 26th July.
*** Linear TV audience are reported up to 11/08/2024 across the following territories: Denmark, France, Finland, Germany, Italy, Netherlands, Norway, Poland, Romania, Sweden, U.K., Finland. Final and fully deduplicated total audience numbers for the whole Olympics period will follow after the Games.