Medirom Healthcare Technologies Inc.

10/22/2024 | Press release | Distributed by Public on 10/21/2024 20:05

Steps Count While Traveling Lead to Social Support Hotel “ENT TERRACE” guests begin operating “MOTHER Bracelet,” a smart tracker that does not require recharging〜Circulation of[...]

2024/10/22

Steps Count While Traveling Lead to Social Support Hotel "ENT TERRACE" guests begin operating "MOTHER Bracelet," a smart tracker that does not require recharging〜Circulation of "Happiness" with the Energy of Travel〜



NOVEMBER 22nd, 2024, Japan: MEDIROM Healthcare technologies Inc. (NASDAQ: MRM), a leading health tech company headquartered in Minato-ku, Tokyo, and led by CEO Kouji Eguchi, announces that its subsidiary, MEDIROM MOTHER Labs Inc. ("MOTHER Labs"), will introduce its smart tracker, "MOTHER Bracelet®," at the long-term stay hotels "ENT TERRACE", operated by Lead Real Estate Co., LTD. (NASDAQ: LRE), starting from Friday, November 1st.

MOTHER Bracelet ®︎, a smart tracker that does not require recharging 24 hours a day, 365 days a year, will be rented free of charge to the guests staying at ENT TERRACE. In addition to visualizing your own health condition, you can earn energy points just by walking, which can be exchanged for money and donated to support society. Donations will be given to organizations that are working to create and support the future of Japan. The theme of this activity is "Circulation of Happiness through Travel Energy". Please experience a new style of travel that adds the essence of excitement to your trip by sharing your happy memories with those around you.

◾️Activity Overview "Circulation of Happiness through Energy of Travel"
The first step in the beginning will be the introduction to the "ENT TERRACE" series, two apartment hotel locations. The guests who share the vision of this activity will receive a free rental of the MOTHER Bracelet ®︎. The device does not require recharging and is waterproof, allowing guests to take a bath or swim in the pool without any stress. Customers simply wear the device and enjoy their trip, and energy is accumulated based on the number of steps they take, which automatically leads to social support.
In addition, the device's measurement functions of steps, sleep, body surface temperature, heart rate, and calories burned will enable the user to check his/her own vital data from a terminal installed at the front desk. This is a customer-participatory activity that will visualize the state of health and contribute to society at the same time, "creating a cycle of happiness for yourself and society".


Vital data and accumulated energies are checked at the hotel
※The images are for illustrative purposes only.

【Start Date】November 1, 2024 (Friday)
【Facilities】ENT TERRACE ASAKUSA, ENT TERRACE AKIHABARA, total 2 locations
【Content】By using "MOTHER Bracelet ®︎", 50 yen for every 5,000 steps, up to 100 yen per day, will be exchanged for money and donated by the hotel to organizations that are working to build and support the future of Japan.
【How to Participate】Information will be provided by front desk staff upon check-in.
【Participation Fee】Free rental

◾️Outline of Facilities

▪Ent Terrace Asakusa
Location: 2-9-13 Kotobuki, Taito-ku, Tokyo 111-0042
Access: 1 minute walk from Tawaramachi Station on Tokyo Metro Ginza Line
Number of Guest Rooms: 8 rooms (1 room per floor)
Telephone Number: 03-6231-7772
Official website: https://ent-terrace.com/asakusa/

▪Ent Terrace Akihabara
Location: 6-3-8 Sotokanda, Chiyoda-ku, Tokyo 101-0021
Access: 3 minutes on foot from Suehirocho Station on the Tokyo Metro Ginza Line
Number of Guest Rooms: 8 rooms (1 room per floor)
Telephone Number: 03-6803-0237
Official Website: https://ent-terrace.com/akihabara/

◾️About Lead Real Estate Co.,LTD.
Primarily engaged in luxury real estate planning and development in Tokyo, Kanagawa, and Sapporo, Hokkaido. LRE's goal is to accurately understand the characteristics and needs of our clients, aiming to create a more comfortable and secure living environment. LRE specializes in the planning and development of luxury homes, condominiums, and single-occupancy residences. With expertise in luxury property development and specialized knowledge in real estate purchasing, LRE provides the best living environment tailored to our clients' needs.
For more information please visit LRE's website: https://www.lead-real.co.jp/


◾️About the "ENT TERRACE" series
ENT TERRACE" is the long-term stay hotel brand operated by Lead Real Estate Co.,LTD. After opening a guesthouse in Komagome in 2019 with the concept of transitioning from 'want to stay' to 'want to live,' we launched an apartment hotel in Asakusa in 2022 and another in Akihabara in 2023. In 2024, "ENT TERRACE AKIHABARA" received a 9.5 out of 10 customer rating on Booking.com and won the "Traveller Review Awards," and all of our properties have been certified as Super Hosts on Airbnb. The company will continue to develop its hotels with the aim of providing a space where guests can relax as if they were at home, while ensuring privacy and easing the burden of long-term stays.

《List of facilities》
▷Apartment Hotel: ENT TERRACE ASAKUSA / ENT TERRACE AKIHABARA
▷Guesthouse: ENT TERRACE KOMAGOME / ENT TERRACE HORIKIRI SHOBUEN / ENT TERRACE SHINAGAWA HIGASHI-OI / ENT TERRACE OMORI SANNO KOSHER HOTEL

For more information visit: https://mother-bracelet.com