09/05/2024 | Press release | Distributed by Public on 09/05/2024 08:05
With great pleasure, I am delighted to announce Amy Weisenbach's promotion to Chief Marketing Officer (CMO).
Since joining The Times almost eight years ago, Amy has skillfully demonstrated how crucial a nimble Marketing department and impactful consumer marketing strategies are to our ongoing success.
Amy was David Rubin's key partner in establishing the strong Marketing department that we benefit from today. As the Head of Marketing, she's expanded marketing's impact on the subscription business across our portfolio of products. As our ambition for the subscription business grew, marketing's contribution to its results grew even more. Under Amy's leadership, our creative work became more powerful, our paid media practice more efficient, our sales execution more seamless and scalable, our earned media programs the envy of the industry, and our brand campaigns globally recognized. The "Truth," "Independent Journalism For An Independent Life," and "More of Life, Brought to Life" campaigns, among others helped widen the aperture of how people think about The Times brand, helping our audience and the world understand all that The Times has to offer, for every part of their lives.