TikTok Inc.

11/28/2024 | Press release | Distributed by Public on 11/28/2024 19:12

Bridey Drake crowned TikTok Creator of the Year at record-breaking awards show.

Bridey Drake has been crowned TikTok Creator of the Year at the 2024 TikTok Awards, presented by CeraVe. Beating fan favourites likeElle Ray , Maddy MacRae , Jonah Singer, and the interior design duoJosh Jessup & Matt Moss, Bridey's win cements her status as one of Australia's most loved creators. With more than three million followers, she's not only a TikTok star, but also the creative force behind the successful pyjama brand,Night Sweet Thing.

Bridey Drake, TikTok Creator of the Year 2024, said, " This is such a huge honour, winning this award means so much, as TikTok has played a huge role in where I am today. Everything I have achieved as a creator and a business owner has been made possible thanks to this incredible platform. I'm also so grateful to my amazing TikTok community who have been by my side since this journey began! I can't wait to keep creating, connecting, and sharing. Thank you to everyone who voted for me."

In addition to a record number of nominees and award categories, more people than ever voted this year. In fact, on average, around 155,000 votes were cast every day, bringing the total number of votes to 3.4 million - that's one million more votes than last year. The huge number of votes now cement the TikTok Awards as arguably the most popular publicly voted awards show in Australia.

With millions tuning in live and thousands attending in person, fans were treated to a night of unforgettable moments, including music stars Cyril Riley , Carla Wehbe , Memphis L.K, and Shannon Noll.

Hosted by conservationist and TikTok sensationRobert Irwin alongsideIndy Clinton andKat Clark as co-hosts, the night was closed out with a performance by international pop sensationJoJo Siwa, who made her long-awaited return to Australia after four years, leaving the audience wanting more.

The red carpet sparkled with glitz and glamour, as creators, VIPs, sportstars, and celebrities gathered at Sydney's Hordern Pavilion for the star-studded event. Aussie favourites likeAnna Paul, Nedd Brockmann and Brenton Thwaites added local star power alongside OlympianTina Rahimi and ParalympiansCol Pearse,Grant 'Scooter' Patterson, andKeira Stephens. Bringing some international TikTok stardom down under were UK viral sensationsMaddie Grace Jepson and US filmmaker and content creatorCole Walliser.

Simon Bates, Head of Content for TikTok Australia and New Zealand, said, "Every year the awards get bigger and better, with this year our biggest yet. We had a record number of people in the room, many more watching from home, and more than three million votes cast. In addition, we had terrific brand partners that really understand the magic of TikTok. But, none of this would have been possible without our amazing creators. Winning a TikTok award is a game-changer for many as it opens up new opportunities including brand deals, and global recognition. I can't wait to see what these talented creators do next."

Other winners on the night included Melbourne'sLeah Halton, who took out Video of the Year for herviral lip-syncing video, which now boasts over 940 million views, making it one of the most-watched videos globally in 2024.

Victoria's Edgars Mission , a not-for-profit sanctuary for rescued farmed animals, was honoured with the TikTok for Good Award. And former TikTok Creator of the Year, Kat Clark , claimed Business of the Year for her family's thriving skincare brand, Kaladé .

The 2024 TikTok Award winners are:

  1. Creator of the Year, presented by CeraVe: Bridey Drake,@brideydrake, 3.2m followers
  2. Video of the Year, presented by Tinder: Leah Halton's iconic lip-sync video, 939m views
  3. TikTok for Good: Edgar's Mission,@edgarsmission, 1.8m followers
  4. TikTok Business of the Year: Kaladé, Kat Clark,@kalade, 720k followers
  5. Sport & Fitness Creator of the Year: Olympic Diver turned commentator Sam Fricker,@samfricker, 2m followers
  6. Food Creator of the Year: Michael Finch,@michaelfinch, 2.5m followers
  7. Comedy Creator of the Year, presented by M&Ms: Ilai Matangi, @havea_676, 1.5m followers
  8. Music Artist of the Year, presented by UBER ONE: Royel Otis,@royelotis, 265k followers
  9. LIVE Creator of the Year: Taz Zammit & Alessia Allfree,@tazandalessia, 947k followers
  10. New Zealand Creator of the Year: Lisa Perese-Cullen,@lisaperese_, 593k followers
  11. High Quality Content Creator: Dr. Karl Kruszelnicki,@drkarl, 516k followers
  12. Beauty & Fashion Creator of the Year: Ashlee Day, @ashleedaymua, 1.1m followers
  13. Learn on TikTok: Luke Springer,@iam.mrluke, 1.8m followers

Fans can relive the action of the TikTok Awards on@tiktok_australia all day 28th November then watch a replay on Binge from 2nd December.