5 Ways to Improve Your SEO With SEOSpace

In addition to the above keyword explorer, SEOSpace also provides a detailed list of keywords that your competitors are ranking for on Google.

You can use this data to:

• Identify gaps: Discover important keywords that your website currently isn't ranking for (this is called a "gap analysis").

• Analyze traffic insights: See which keywords are driving the most traffic (and potentially revenue) to your competitor's site.

• Explore long-tail keyword opportunities: Long-tail keywords are keywords greater than 4 words that are typically less competitive. These can be a great starting point for those getting started with SEO.

This competitive intelligence allows you to uncover untapped keyword opportunities and create a targeted content plan to outrank your competition.

Prioritize high-value keywords

Not all keywords are relevant. With SEOSpace's keyword metrics, you can quickly identify those keywords with the highest traffic and most relevance so you can prioritize accordingly.

Sort by factors like:

• Search volume: This reflects the number of people that search for a keyword each month in a given geography on Google.

• Keyword difficulty: This is an estimate of how difficult it is to rank on page 1 of Google for a given keyword.

• Search intent: This is what someone is looking for when they search a keyword. Understanding the intent is crucial in SEO, as the content on a web page must match the intent of the keyword you want to rank for.

• Cost-per-click (CPC): CPC is the average price advertisers pay for each click in paid search results for a keyword.

This data-driven approach ensures you focus your SEO efforts on the keywords with the biggest potential payoff. Once you know which keywords you're prioritizing, you can find ways to naturally weave them into your website copy or create content based on your research.

3. Install SEOSpace's Chrome plugin

Once you've started your free trial and completed keyword research, you can install SEOSpace's Chrome extension, which gives you access to page-specific recommendations, like:

• Step-by-step instructions on how to rank a web page higher up on Google search: As SEOSpace's extension is a Chrome plugin, this is accessible both on live Squarespace web pages and on the Squarespace editor

• The ability to add a keyword to your page scan: This will tell you exactly what to do to rank higher for that keyword, such as where to place it on your web page.

Some of the checks SEOSpace's extension covers are:

• Ensuring your SEO titles and descriptions follow best practices

• Guidance of where to place keywords on your content

• Checks to ensure your images aren't oversized or are missing alt text

• Highlighting any broken links on your website

Each issue is clearly explained so you know exactly what needs to be updated. Then you can either make the fixes or add the keyword you want to rank for to see additional recommendations on how to rank higher for that specific keyword.

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