Service at Dreamforce: Your 5-Minute Guide to Making the Most Out of Your Experience

Service at Dreamforce: Your 5-Minute Guide to Making the Most Out of Your Experience

Dreamforce (Sept. 17-19) will help you reimagine your customer service strategy in the era of AI agents. Here are five things you must do to have an incredible experience.

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Attention Serviceblazers! Are you ready for an epic experience? At Dreamforce 2024, we'll help you take your customer service and field service to the next level - with AI coworkers that work autonomously or together with your service team, and AI insights available to every employee, no matter where they work.

Trusted AI plus data plus a unified customer relationship management (CRM) platform is your roadmap for delivering effortless customer experiences on any channel. Join your fellow Serviceblazers (in San Francisco or on Salesforce+) for three jam-packed days of Service at Dreamforce: learning, networking with peers, and fun.

In our service keynote, breakouts, theater sessions, roundtables, and hands-on workshops, you'll take a deep dive into the latest innovations in AI - including Agentforce Service Agent, a product that will revolutionize chatbot experiences. Learn how to use AI + data for the contact center, field service, and self-service. Discover new ways to engage your customers, deliver better service experiences to more people, and become more productive and cost-efficient. And you'll also have a great time while connecting with the best in the industry - other service and field service leaders, like you.

"I can't wait to get to Dreamforce and pick the brains of all the experts there," says Serviceblazer Christina Nava, director of Salesforce Strategy at Gaggle, who'll be attending her 8th Dreamforce this year. "But also, to learn more about Agentforce Service Agents! We're implementing the Service bots [now]. How are we going to be able to bring in autonomous agents in the next few months to really help out our customer service department? Very excited about it."

Be sure to add these five activities to your list. Trust us: you don't want to miss them.

5 ways to learn about AI for customer service at Dreamforce 2024

1. Service Keynote: Deliver Effortless Service with Humans & AI | September 18, 11:00 AM PT

In this year's service keynote, learn how to collaborate with your new AI agent - from first contact to final resolution - on any channel. See how easy it is to set up Agentforce Service Agent, our AI agent that can autonomously support a customer and also pass off to a human when the situation calls for it. Plus, hear how customers OpenTable and Fisher & Paykel are elevating their customer service experiences.

2. So Many Service Sessions | September 17 - September 19

With more than 85 sessions, there are plenty of learning opportunities for service and field service pros like you. Here are five sessions that we think will spark some innovative ideas for your customer service.

• Agentforce Service Agent: What Is it and How Does it Work?: Learn how Agentforce Service Agent delivers trusted responses based on your data.
• From Uptime to Upsell: Infusing Data & AI into Field Service: Find out how data and AI-powered innovations help you deliver customer-centric service and drive revenue.
• Serviceblazer Session: How to Supercharge Your Reps: Allie Lawler of Cirrius Solutions shares her product-focused tips on how to make your service reps and field service techs more productive.
• 3 Steps to Level Up Digital Customer Service for the AI Era: Gain a clear path to ROI by building an effective digital channel strategy and optimizing bot performance.
• 7 Best Practices for a "Good to Great" Customer Experience: Hear actionable tips on channel, generative AI, knowledge, and self-service strategies.

3. Service Campground | Discover a Recipe for Service Success with Fisher & Paykel in the Service Campground

In this one-of-a-kind booth experience, you'll visit an interactive kitchen and experience how Fisher & Paykel delivers luxury customer service along with their luxury appliances. Discover how Fisher & Paykel's contact centers and field service teams use data and AI to deliver efficient, customer-centric service. You can also visit the Agentforce Service Agent launch zone to see demos of service use cases and hear from our experts. Check out how you can use Agentforce Service Agent to increase case deflection, drive productivity, and improve customer satisfaction.

4. Service Lodge | Mingle, make valuable connections, and get answers

Network with your peers, attend hands-on workshops with our solution engineers about our innovations, and sign up for 1-on-1 consultations to learn about the latest in service - including using AI and data.

5. Dreamfest 2024 | September 18, 6:00 p.m. PT

Are you ready to rock and roll? Join us at Oracle Park for an epic live concert benefiting the UCSF Benioff Children's Hospitals. Pre-show entertainment starts at 6:00 p.m. PT, with P!NK and Imagine Dragons hitting the stage at 7:30 p.m. PT.

Looking for more ideas about what to do at Dreamforce? Check out your Personalized Trail Map in your Attendee Portal.

Watch Dreamforce on Salesforce+ for free

No matter where you are, you can experience Dreamforce through a free live stream on Salesforce+. Register today to engage in the magic anytime, anywhere, all for free.

This immersive production includes two channels, 72 hours of live broadcast, global takeovers, 400+ on-demand sessions, and so much more. The virtual schedule is packed with exclusive content to help you elevate your customer service strategy.

So whether you're on-site or attending this year's Dreamforce remotely, we invite you to register for the Salesforce+ Dreamforce experience so you can always access exclusive content.

Got questions? We've got you covered

Want to learn more about what's in store at Dreamforce 2024? Still have questions about registration, accommodations, or how to stream from home? We've got answers in the FAQ.

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Rekha is the VP of Product Marketing for Salesforce Service Cloud, leading product marketing for all Service Cloud solutions and driving Salesforce's overall success in transforming the customer support industry. Rekha has spent her career building and growing products that help companies connect... Read More with their customers - from small businesses to enterprise organizations.