The Makers of the PLANTERS® Brand Launch New Ad Campaign with Catchy ‘Duo-licious’ Tune

The Makers of the PLANTERS^® Brand Launch New Ad Campaign with Catchy 'Duo-licious' Tune

Austin, Minn.

To support of the launch of new PLANTERS^® Nut Duos, the PLANTERS^® brand is launching a new advertising campaign titled 'Duo-licious.' The campaign includes three 15-second TV spots where snacking moments are humorously interrupted by a memorable singing duo who enthusiastically put on a show.

The ads deliver on a challenge to create excitement for the new snacks while clearly communicating the pairing of two nuts and two flavors combined for a unique snacking experience. The creative reinforces this through the idea of "flavor harmony," celebrated in the singing of a nostalgia-drenched R&B duo who appears every time someone pours a handful of PLANTERS^® Nut Duos.

"The 'Duo-licious' campaign highlights PLANTERS^® Nut Duos with a blend of fun and excitement, highlighting how this new product transforms snacking into an unforgettable experience." said Ashley Krautkramer-Gonya, senior brand manager for the PLANTERS^® brand.

Beyond TV and streaming services, the new 'Duo-licious' campaign will run across several digital and social platforms, including a Snapchat lens in which the duo serenades users in "flavor harmony" as well as TikTok creator content.

During the product's meticulous development, the PLANTERS^® brand team explored over 100 nut-and-flavor combinations and tested with them with consumers before determining the final recipes that had the most appealing, trending flavors. Each PLANTERS^® Nut Duos snack flavor combination is packed in a convenient, 5-ounce resealable bag and sells at a suggested retail price of $4.79.

For more information about the PLANTERS^® brand, visit https://www.planters.com/ or follow the brand's social media channels including Facebook, Instagram and Tiktok.

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