10/10/2024 | News release | Distributed by Public on 10/10/2024 09:41
Pixalate Special Investigation - US Department of Justice v. Google: Q2 2024 Analysis of Google AdExchange's Global Market Share of Open Programmatic Web Ad Transactions
LONDON, 8 October 2024 - Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Special Investigative Report: U.S. DOJ vs. Google 2024, analyzing Google AdExchange's global market share of open programmatic web ad transactions.
The report utilizes Pixalate's SupplyChain Object (SCO) data from the open programmatic web ad bid stream to highlight seller market share in each of the 114 countries analyzed in Pixalate's Seller Trust Index, which rates over 580 sellers on market share, quality, and more.
Research Findings
Google AdExchange's market share in key global ad economies
Pixalate's research features the top sellers based on open programmatic web ad transaction market share in key global ad economies from North America, EMEA, LATAM, and APAC.
Below are Google AdExchange's market share figures:
Download Pixalate's Special Investigative Report: U.S. DOJ vs. Google 2024 today.
About Pixalate
Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer
The content of this press release, and the Special Investigative Report: U.S. DOJ vs. Google 2024(the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Pixalate does not independently verify third-party information.