BuzzFeed, Inc. Promotes Richard Alan Reid To President Of Studio

LOS ANGELES (August 8, 2024) - BuzzFeed, Inc. (NASDAQ: BZFD), a premier digital media company, today named Richard Alan Reid as President of Studio after serving as EVP, Head of Studio & International for the last three and a half years.

While leading BuzzFeed Studios, Reid has vastly shaped the landscape of the company across film and TV by relaunching the motion pictures arm as a premium production partner into the era of new Hollywood while leveraging BuzzFeed, Inc's massive reach to millennial & Gen Z audiences for the release of new and original programming.

During his time as BuzzFeed Studios EVP, Head of Studio & International, Reid negotiated long-term strategic partnerships with major motion picture studios and strategic partners like Lionsgate, Universal Television, Acast Studios, and The Independent in the UK. He has led the studio to four benchmark years of remarkable success, producing cost-efficient, record-breaking feature films like the heartwarming holiday comedy "EXmas", endearing rom-com "Puppy Love," and supporting theatrical hits such as "Fall" and "Black Demon". Additionally, groundbreaking documentary series like "Once Upon a Time in Londongrad" and "The Rise and Fall of LuLaRoe" showcased the strength behind the studios' unscripted department and their commitment to creating compelling content inspired by IP and investigative reporting stemming from HuffPost and BuzzFeed News. Reid has also demonstrated the Studio's ability to attract A-list talent like Snoop Dogg and Martha Stewart in their Peacock cooking show, Snoop & Martha's Very Tasty Halloween.

As part of Reid's promotion, BuzzFeed Studios, is now absorbing and refocusing the powerful video arm of BuzzFeed, Inc., which is home to massive, fan-favorite channels like BuzzFeed Celeb (home of beloved formats such as the Puppy Interviews with A list celebrities), BuzzFeed Video, Unsolved Network, and the BuzzFeed Animation Lab (creators of hugely popular IP such as Chikn Nuggit, and Land of Boggs), into one combined entity. Reid's role will now oversee all of the expanded studio encompassing digital video, distribution and premium programming across film, television, documentary, audio, FAST and licensing for BuzzFeed, HuffPost, Hot Ones and Tasty. As president, he will also lead all business and content operations across the company's international portfolio of editions and partnerships around the world.

Through the continuation of digital content, Reid and the Studios team are able to tailor programming that will resonate and harness BuzzFeed's built-in marketing power through cross-promotion of projects on BuzzFeed platforms by tapping into BuzzFeed's engaged millennial & Gen Z audience of 300+ million, and social following of 520 million. Other areas funneling into BuzzFeed Studios, include audio/podcasts with notable mentions like HuffPost's "Am I Doing It Wrong" lifestyle podcast continually featured on Apple's top 10 Self-Help playlists as well as a suite of FAST channels housing existing content around topics like true crime, food and celebrity news from brands that BuzzFeed, Inc's fans know and love.

About BuzzFeed Studios

BuzzFeed Studios is a premium content studio powered by digital media powerhouse BuzzFeed, Inc. and its portfolio of beloved brands, including BuzzFeed, Tasty, HuffPost, First We Feast, and Hot Ones. Led by industry veteran Richard Alan Reid, BuzzFeed Studios develops, acquires, produces, and markets genre-spanning scripted and unscripted programming across film, series, digital video, animation, audio, and licensing. With its access to a massive digital audience, BuzzFeed Studios leverages insights and data to create a clear competitive advantage in the market, furthered by its cost-efficient production capabilities, best-in-class industry partnerships, creative excellence, and ability to engage sought-after audiences and demographics.

About Richard Alan Reid

Richard Alan Reid is President of Studio at BuzzFeed, Inc - overseeing the content and business operations across the company's international portfolio of editions (across BuzzFeed, HuffPost and Tasty), as well as leading global digital video and premium programming in film, television, audio and licensing through the Studio division.

Reid is an award winning producer and creative director that has been behind multiple feature films ("Puppy Love", "Exmas", "Fall", "Book Of Love"), Television Shows ("Snoop & Martha's Tasty Halloween", "Once Upon A Time In Londongrad", "The Rise & Fall Of Lularoe"), advertising campaigns and notable media financial transactions. He has sold and produced films and shows to NBCUniversal, Lionsgate, Paramount, Amazon Studios, Discovery, Sky and negotiated various output deals and partnerships with major studios, distributors, talent and other publishers. He has directed commercial campaigns for brands including Citibank, BMW, Amazon, GEICO and Coca-Cola, and led many thought-leadership keynotes on the subject of content creation and audience behaviors in the digital age. Prior to BuzzFeed, Inc., Reid ran development and production financing at two independent production companies, after moving to the US from the UK where he wrote, developed and directed comedy shows and live performances.

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