How to Build a Real Estate Website

3. Highlight your properties

Showcasing your properties effectively is one of the core functions of your real estate website. Think of this like a portfolio-you can show off properties in a gallery or go more in-depth with blog posts for certain homes.

Start with the features and images that help a property shine and allow them to guide you toward the right website design to show them off. Use galleries to display multiple high-quality images of each property, and take advantage of videos to embed virtual tours or property walkthroughs. Consider incorporating 360° photography, drone footage, and interactive floor plans to give potential buyers a comprehensive view of the properties.

Make sure to think about how your clients may be using your site, knowing that they often search for properties on the go, meaning mobile optimization is key. Website builders like Squarespace automatically create mobile friendly versions of your site, but do your own testing to ensure your design is reflected correctly to all devices and audiences.

Learn more about optimizing a website for mobile visitors

4. Add key website pages and features

You'll want to include key features and pages on your site so it's easy to navigate and visually appealing. Showcasing your properties is important, but be sure to include pages and tools that make it easy for your clients to take action based on what they see.

Beyond easy-to-navigate listings, consider adding:

• Call-to-action (CTA) buttons: Place these strategically on your site to make it seamless for visitors to reach out to you, set up a showing, or list their property with you. Many people place CTAs in header or footer navigation or in listing descriptions.

• About page: Buying, selling, or renting a home is a big commitment, and a personal one. Whether you work solo or with a team, including details about the people behind the business and their experience helps build trust and relationships.

• FAQs: Covering some frequently asked questions not only helps potential clients feel more confident working with you, it also saves you time by cutting down on answering common questions individually.

• Contact page: A page with a simple contact form can help you keep track of potential clients. With a customizable form, you can also collect details upfront about someone's search or property, so you can offer them more personalized service when you meet.

• Scheduling information: This can live on your contact page or on its own. Use a booking tool to give potential clients an opportunity to schedule an initial conversation when it's convenient for them.

• Resources: Link out to your other online channels, like social media accounts, or create a page to host customer resources like blogs and buyer/seller information.

5. Stay connected

Providing information on navigating real estate can establish trust with potential clients and enhance your professional reputation. This has an additional benefit of opening regular communication between you and current, past, and potential clients. Staying top-of-mind for them makes it more likely that they'll refer others to you or work with you.

Consider including a blog to share local market insights, providing potential buyers and sellers with valuable information about trends in your area. Create posts that offer home buying or selling tips, positioning yourself as a knowledgeable guide in the real estate process. You can also showcase neighborhood profiles to give potential buyers a feel for different areas in your market. Or offer downloadable resources like home buying guides, which can serve as lead magnets-ways to collect contact details of potential clients-while providing value to your audience.

You can also expand on these resources by adding a newsletter sign-up on your website. Use the newsletter to summarize your blog posts and other news so people can stay connected with you even without visiting your site.

Finally, if it feels like a natural addition, establish a social media presence, and link those pages in your navigation and website footer so users can find and follow you. Visual platforms are a great way to show off your latest listings or share advice.

6. Optimize for search engines

Search engine optimization (SEO) is extremely important for helping users find you in their real estate searches. Search engines consider how relevant the site content is to a specific search term when ranking pages, so consider how a client might search to find you and try to make your website copy relevant to that.

Make use of SEO title and description fields for each page and listing, incorporating relevant keywords and location information. Create unique, keyword-rich descriptions for each property listing to improve its chances of appearing in specific property searches, like terms around location, amenities, size, or type of home. Consider creating dedicated pages for different neighborhoods you serve, which can help you rank for location-specific searches.

You can also use image alt text fields to describe your images, which not only helps with SEO but also improves accessibility for users who use screen readers.

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