Piyush Pandey Presented With 2024 LIA Legend Award

Piyush Pandey is a living advertising legend, and we're so proud that he can add one more recognition to his already overflowing trophy case.

Our former Global Chief Creative Officer has been named the 2024 LIA Legend Award recipient by the London International Awards (LIA). The LIA Legend Award is a testament to Pandey's extraordinary career and his enduring impact on the advertising world. It recognizes individuals who through their talent, vision and generosity has demonstrated outstanding creativity at all levels.

"[Piyush's] legacy is impossible to capture, for the very reason that it's so transcendent," Liz Taylor, Global Chief Creative Officer of Ogilvy said. "He's championed and inspired generations of our industry, raising the bar creatively in ways that impact careers and people's lives all over the world."

Piyush has spent over four decades as a creative force, consistently pushing boundaries and crafting campaigns that have transcended the industry; they've become a key part of Indian culture. From the iconic "Mile Sur Mera Tumhara" campaign promoting national unity to the heartwarming "Fevikol" ads celebrating human connection, Piyush's work has resonated deeply with audiences across India and beyond.

The Legend Award isn't just about advertising, but about the impact of Piyush's work on the world. The work Piyush created championed social causes, tackling issues like gender equality, education, and environmental protection, playing a pivotal role in shaping India's cultural identity and sparking important conversations.

Beyond his own achievements, Pandey is a passionate mentor, having nurtured and inspired countless young creatives within Ogilvy and the broader industry. His unwavering belief in the power of ideas and his dedication to fostering talent have shaped a generation of advertising professionals. A long list of his former mentees have gone on to become highly successful creative leaders, demonstrating the far-reaching impact of his mentorship.

Congratulations to Piyush on this incredible and deserved honor. Ever the forward-thinker, Piyush accepted the award with an eye towards the others in the room, especially those who will shape the industry moving forward.

"I think there are many legends in this room, many legends in the making and I hope I will be here each time to cheer you on."