08/26/2024 | News release | Distributed by Public on 08/26/2024 09:59
As a Revenue Operations Director, staying informed of market trends is crucial. It ensures I'm leading my teams effectively and ultimately supporting our revenue teams. Over the past few years, I've seen an explosion in sales technology, with new tools rolling out (what seems to be) daily. This puts an even greater importance on evaluating Revenue Operations (RevOps) tools - and we like it that way! But it doesn't mean these evaluations are quick, or the decisions are easy, which is why I'm constantly seeking new resources to support them.
One resource that's proven valuable is the HG Insights IT Spend Report: The Ultimate B2B Market Forecast for 2024. This report provides a comprehensive evaluation of the B2B purchasing market and an overview of market dynamics and global IT spending. It's a surefire way for me to identify spending trends and better understand which companies my peers are selecting for similar use cases.
In this article, I'll highlight a few takeaways from the Sales and Marketing section of the report and how it helps me make data-driven decisions - it also highlights the importance of investing in revenue performance management (RPM) software like Xactly.
The B2B Sales and Marketing forecast of the IT Spend Report emphasizes the critical role data-driven strategies play in navigating increasingly competitive markets.
Here are my main takeaways:
It's clear that the infusion of greater intelligence into B2B Sales and Marketing techniques is not just beneficial but essential for success in 2024 and beyond. By harnessing the power of data-driven insights, RevOps teams can proactively align their strategies with market trends, optimize sales efforts, and effectively allocate resources to capitalize on emerging opportunities.
With this in mind, I was proud to see Xactly named as a top-10 vendor in the Sales category of the report, demonstrating the esteem Xactly has amongst my RevOps peers, and how we continue to pave the way in sales performance management solutions.
At Xactly, we provide real-time visibility into sales performance and enable collaboration throughout the revenue lifecycle, from sales planning to incentive program design, including seamless management of territories and quotas, streamlined incentive compensation management, and robust pipeline and sales forecasting capabilities. Businesses can achieve predictable, profitable, and resilient revenue by breaking down silos across go-to-market teams with Xactly.
Here are a few benefits of investing in a unified platform to manage your revenue lifecycle:
The IT Spend Report: The Ultimate B2B Market Forecast for 2024 is a helpful resource for RevOps teams, providing insights to help make more informed decisions. According to the report, businesses that invest in RPM software can achieve significant growth potential. By leveraging real-time sales data, optimizing compensation plans, and fostering collaboration, businesses can accelerate revenue and gain a competitive advantage in the ever-evolving market landscape.
Bayley Fesler is a Revenue Operations expert who has spent the last decade optimizing revenue workstreams and transforming sales forecasting. She's a next-gen leader who uses technology and expertise to change the game when it comes to sales forecasting.