Maryville University and Brado Announce the Launch of Mya, a Conversational Platform Poised to Optimize the Student Experience

Innovative technology set to transform student engagement and support services

St. Louis, MO - August 20, 2024 - Today, Maryville is excited to announce the launch of Mya, an AI-powered conversational engagement platform designed to streamline support services and elevate the overall student experience. Mya - developed through a strategic partnership with Brado, a tech-enabled customer engagement company - represents a significant leap forward in the integration of technology into higher education. This announcement comes on the heels of Maryville's recent $21 million multiyear investment in artificial intelligence and technology.

To provide a seamless, interactive student experience, Mya leverages cutting-edge generative AI and machine learning algorithms. By introducing the platform, Maryville aims to gain an intimate and authentic understanding of the online program student journey - from initial interest to enrollment - identifying opportunities to optimize the experience and boost enrollment.

Key features of Mya include:

• 24/7 availability: Students can access Mya at any time, which means round-the-clock support and reduced wait times for assistance.
• Personalized interactions: Sophisticated generative AI enables Mya to offer tailored responses based on individual student profiles and history.
• User-friendly interface: Designed with an intuitive interface, Mya ensures students can easily navigate and access the information they need.

"Maryville University is a pioneer in digital first learning technology and the launching of Mya is no exception. Mya is a vital step in utilizing ethical artificial intelligence to create a 360 degree, five-star service experience for every student." said Dr. Mark Lombardi, Ph.D., President at Maryville University.

"Maryville has a powerful track record investing in and shaping effective innovations in education. We could not have a better partner to bring to market the platform that we believe will transform student engagement in educational journeys" Andy Parham, Chief Executive Officer at Brado.

The launch of Mya marks a significant milestone in Maryville University's ongoing efforts to incorporate advanced technology into its educational practices. The university plans to continue expanding its digital offerings, aiming to stay at the forefront of educational innovation and student support.

For more information about Mya and how it will benefit Maryville University students, please visit https://maryville.brado.ai.

About Maryville University:

Founded in 1872, Maryville University is a comprehensive and nationally ranked private institution with an enrollment of over 9,000 students. Maryville offers over 90 degrees at the undergraduate, master's and doctoral levels, as well as several certificates that align with the undergraduate and graduate education levels. Maryville is recognized as the third fastest-growing private university in the United States by The Chronicle of Higher Education, serving students from 50 states and 56 countries. More than 20,000 Maryville alumni work and live in the St. Louis region.

Posted on 8.20.2024

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