Sprout Social Inc.
08/05/2024 | News release | Archived content
Influencers TikTok 29 Top TikTok influencers to check out in 2024
Once known as an app for viral dances and funny videos, TikTok has quickly evolved into one of the most popular social media platforms. The app surpassed over 1.5 billion users in 2024, with its second-largest audience in the US.
TikTok influencers are a major piece of the app's success. The influencer marketing industry is expected to hit $24 billion this year. If you're looking for influencers to partner with, this article can help point you in the right direction.
Below, we've compiled a list of the top TikTok influencers overall and across niche industries like fitness, fashion and beauty.
Who are TikTok influencers?
TikTok influencers are creators that have a sizable, engaged following on the platform. They've mastered the art of keeping millions of users glued to their screens with their creative, short-form video content and authentic, relatable personalities.
For brands, TikTok influencer marketing offers a huge opportunity to connect with their target audience. Brands can partner with creators in various ways, such as through sponsored videos, product placements or branded challenges.
Top TikTok influencers overall
Let's look at some of the biggest influencers on TikTok. These creators are making waves on the platform with viral-worthy and innovative content that's got millions of people scrolling.
Want to learn more about how you can easily find and manage TikTok influencers? Tagger by Sprout Social can help you all the way from onboarding and project assignment through to execution. Request a demo today and level up your influencer marketing strategy.
1. Charli D'Amelio
Charli D'Amelio, a teen from Connecticut, skyrocketed to fame with her infectious dance videos and quickly became TikTok's most-followed creator.
Charli's down-to-earth personality and relatable content resonate highly with Gen Z. Her meteoric rise has made her a cultural icon and go-to collaborator for all kinds of brands. Dunkin' Donuts even named a drink after her in September 2020.
2. Khaby Lame
Khaby Lame's wordless, deadpan reactions to overly complicated "life hacks" struck comedy gold on TikTok. The Senegalese-Italian creator's expressive face and signature hand gestures that need no translation have propelled him into global stardom.
Khaby's rise from factory worker to social media sensation is truly inspiring and proves TikTok's power to launch unexpected careers. His universal (and silent) humor has led to collaborations with major international brands, including Hugo Boss, Samsung and P&G.
3. Addison Rae
From Louisiana cheerleader to TikTok sensation, Addison Rae has captivated millions with her trendy dance videos and lip-syncs since 2019. Her bubbly and authentic personality shines through in every post, and makes her followers feel like they're hanging out with a friend.
Outside of TikTok, Addison has launched a successful makeup line and ventured into acting, proving she's more than a fleeting trend-she's a full-fledged entertainment brand.
4. Bella Poarch
Bella Poarch's lip-syncing videos captivated TikTok users worldwide. The Filipino-American Navy veteran has since channeled her massive following into a budding music career.
Bella's sweet demeanor, combined with her edgy aesthetic, creates a unique persona that resonates with millions. Her openness about her struggles with depression and PTSD has also made her a mental health advocate for her young fanbase.
5. Zach King
Zach King's mind-bending "digital magic" videos blur the line between reality and illusion. This film school grad applies his technical skills to create short, family-friendly content that leaves viewers scratching their heads.
Zach's creativity and popularity extends beyond TikTok, with successful YouTube and Instagram presences, high-profile brand partnerships, feature film appearances and even several children's books under his belt.
6. Spencer X
Spencer X (Spencer Polanco Knight) brings the niche art of beatboxing to TikTok. His specialty lies in rapid-fire vocal percussion skills, often combined with comedy and music collabs.
Beyond collaborations with major artists, Spencer has ventured into original music production where he blends his beatboxing skills with more traditional music to create a unique sound.
7. Loren Gray
Loren Gray was one of the first influencers on TikTok (known as musical.ly at the time.) Her claim to fame were lip-sync videos on trendy songs, but her fashion sense, makeup and glimpses into her personal life is what has kept her massive fanbase hooked till now.
Loren has also become an advocate for mental health awareness, openly discussing her experiences with anxiety and encouraging fans to seek help when needed.
8. MrBeast (Jimmy Donaldson)
Jimmy Donaldson, aka MrBeast, revolutionized YouTube with his big-budget stunts and cash giveaways. His TikTok presence serves up bite-sized versions of his larger-than-life content.
Jimmy's entrepreneurial spirit extends to his ghost kitchen burger chain and philanthropy, which includes massive environmental initiatives like #TeamTrees. In fact, his innovative content has inspired a new generation of creators and redefined what's possible in social media space.
9. Avani Gregg
Avani Gregg first caught TikTok's attention with her incredible clown makeup transformations. Since then, she's diversified into dance, comedy and lifestyle content.
Avani's acting chops landed her a role in the web series "Chicken Girls," and she has even parlayed her makeup skills into a collaboration with Morphe cosmetics.
10. Burak Özdemir
Burak Özdemir, better known as CZN Burak, cooks up a storm on TikTok with his creative culinary creations. This Turkish chef and restaurateur is famous for his cheerful face while preparing enormous portions of Mediterranean cusine.
Burak's wholesome content and charitable works have earned him fans from all over the world. His videos often highlight traditional Turkish cooking methods and ingredients, serving as a form of culinary diplomacy that bridges cultures through food.
11. Josh Richards
Josh Richards rose to TikTok fame as a member of the now-defunct Sway House collective. This Canadian creator has since pivoted to entrepreneurship, co-founding the energy drink Ani Energy and talent management firm TalentX Entertainment.
Josh consistently posts everyday, humorous content for his followers that keeps him relevant on TikTok. He's also become an advocate for responsible social media use, and often speaks about the importance of financial literacy for young creators.
12. Lucas and Marcus
Twins Lucas and Marcus Dobre took their gymnastics background to TikTok, wowing viewers with synchronized flips and stunts. The brothers' goofy personalities are the highlight of their comedy skits and challenges.
Beyond social media, the Dobre Twins have expanded into music, merchandise and live performances, and have built a brand around their sibling dynamic. Their content often includes their entire family-showing the strong bonds and support system behind their success.
13. Brent Rivera
Brent Rivera is known for his boyish charm and self-deprecating humor. His journey from Vine to YouTube to TikTok is a great example of how skilled and adaptable he is when it comes to building a career in social media.
Brent's videos often feature his sister Lexi and a rotating cast of friends in his sketches. He's also ventured into acting and co-founded the talent incubator Amp Studios.
Top TikTok fitness influencers
14. Demi Bagby
Demi Bagby's jaw-dropping feats of strength and agility have made her a TikTok fitness sensation. After overcoming a severe cheerleading injury, she dove into CrossFit and calisthenics.
She now creates content that inspires people to push their physical limits-and have fun doing it. Her videos include creative workouts that often incorporate everyday objects and locations.
15. Antonie Lokhorst
Antonie Lokhorst brings his professional physiotherapy expertise to TikTok, where he offers science-backed fitness advice and injury prevention tips to the average viewer.
Antonie's TikTok content strikes a balance between educational and entertaining. For example, he often debunks common fitness myths and provides modifications for exercises. This makes his content valuable for both beginners and advanced fitness enthusiasts.
16. Shiv Wilson
Shiv Wilson, a professional soccer player and fitness instructor, is a popular influencer on TikTok with her no-nonsense fitness advice and high-level coaching skills.
Her TikTok account, Wilsoncoaching, features workout routines and nutritional tips that have attracted over 1 million followers. Shiv's dual career as an athlete and influencer uniquely positions her to inspire a wide audience.
17. Jesse James West
Jesse James West's fitness journey from skinny teen to shredded influencer has inspired millions of people on TikTok. His content is a combination of informative workout tutorials and day-in-the-life vlogs that offer a glimpse into his fitness-centric lifestyle.
Jesse's relatability and transparency about his own struggles make fitness feel attainable for his predominantly young male audience. He frequently collaborates with other fitness influencers, providing varied perspectives and keeping his content fresh and engaging.
18. Ulisses
Ulisses Jr. is a bodybuilding expert whose sculpted muscles and practical workout tips have garnered a massive following. He shares everything from nutrition advice to posing tutorials on TikTok, and his content targets both casual gym-goers and aspiring bodybuilders.
His videos also often highlight the discipline required for bodybuilding, and offer a glimpse into the rigorous training and diet regimens of professional athletes.
Top TikTok fashion influencers
19. Wisdom Kaye
Wisdom Kaye, dubbed the "best-dressed guy on TikTok," is known for showcasing his impeccable style and creative outfits on the platform. Born in Nigeria and raised in Texas, Wisdom started his TikTok journey in 2020 and quickly rose to fame.
His content blends high fashion with streetwear, making fashion accessible and fun. Wisdom has also collaborated with luxury brands like Dior, Fendi and Coach, and is signed with IMG Models.
20. Brittany Xavier
Brittany Xavier went from fashion blogging to creating TikTok videos around her chic, minimalist fashion aesthetic. With a focus on sustainable fashion, she excels at creating capsule wardrobes and styling versatile pieces in multiple ways.
What's special about Brittany's content is that it demystifies high fashion for the average joe. She's great at showing followers how to incorporate runway trends into everyday looks.
21. Chriselle Lim
Chriselle Lim leverages her years of fashion industry experience to share style advice on TikTok. This entrepreneur and mom of two covers everything from workwear to mom-friendly fashion.
Chriselle's polished, professional aesthetic and tips on building a timeless wardrobe resonate with women balancing careers and family life. She also shares insights into the business side of fashion, where she offers valuable advice for aspiring entrepreneurs in the industry.
22. Carla Rockmore
Carla Rockmore is a fashion influencer based in Dallas, Texas, and is often referred to as the "real-life Carrie Bradshaw" by fans on TikTok. Her bold, maximalist style and designer collection inspires people of all ages-especially 50+-to express themselves through fashion.
Carla's videos often feature vintage and second-hand finds to promote sustainable fashion and the art of curating a unique personal style.
23. Leonie Hanne
Leonie Hanne gives TikTok users a peek into the world of high fashion and luxury travel. Her account is a whirlwind of designer outfits, fashion week coverage and glamorous destinations.
Leonie's content provides both aspirational eye candy and practical styling tips. She frequently collaborates with luxury brands, posting exclusive BTS of the fashion industry's most coveted events.
Top TikTok makeup and beauty influencers
24. Mari Maria
Mari Maria is a Brazilian beauty influencer known for her vibrant and transformative makeup tutorials. Her TikTok content ranges from everyday glam to avant-garde creations that put her creative skills in the spotlight.
Mari often features her own makeup line, Mari Maria Makeup, in her videos. Her bilingual content in Portuguese and English has also helped her build an international following.
25. Abby Roberts
Abby Roberts' artsy makeup transformations have attracted more than 15 million followers on TikTok. This young British artist creatively pushes the boundaries of makeup, often incorporating things like glue, prosthetics and special effects to create truly unique content.
Abby has collaborated with major beauty brands and celebrities throughout her social media career. Her goal is to help viewers see cosmetics as a form of artistic expression beyond everyday beauty.
26. Mikayla Nogueira
Mikayla Nogueira's authentic, unfiltered approach to beauty content has won her millions of fans. Her strong Boston accent and honest product reviews cut through the noise of overly polished influencers.
Mikayla's journey from Ulta employee to beauty superstar resonates with followers who appreciate her relatability and expertise. She's also an advocate for body positivity and mental health awareness, and often uses her platform to discuss important issues beyond makeup.
27. Huda Beauty
Huda Kattan, the founder of Huda Beauty, is one of the biggest and oldest social media beauty influencers in the world. While she originally started with a blog and YouTube channel, she now has a massive presence on almost all major platforms, including TikTok.
Her content is a mix of product demos, skincare routines, beauty tips and behind-the-scenes glimpses into running a global beauty empire.
Huda's business savvy personality and makeup artistry make her a respected figure in the beauty community. She often uses her platform to promote diversity in the beauty industry and support emerging makeup artists and entrepreneurs.
28. NikkieTutorials
Nikkie de Jager, known online as NikkieTutorials, brings her YouTube fame and professional makeup artistry to TikTok. Her makeup transformations translate perfectly to the platform's short-form format.
Nikkie's skill, humor and advocacy for LGBTQ+ rights have cemented her status as a beauty industry icon. She frequently collaborates with celebrities and fellow creators, and brings her signature glamorous style to a wide range of looks and challenges.
29. Dr. Shah
Dr. Muneeb Shah, a dermatologist better known as @dermdoctor, cuts through skincare misinformation on TikTok. He offers evidence-based advice on acne treatments, anti-aging and sun protection, often duetting with other creators to fact-check claims.
Dr. Shah's friendly personality and medical expertise make complex skincare science easier to understand. He also discusses more serious dermatological conditions, such as raising awareness about skin cancer prevention and the importance of regular skin checks.
Find the right TikTok influencers for your brand
This list offers a snapshot of today's top TikTok influencers. But if there's one thing we know about social media, it's that it's constantly changing-and TikTok is no different.
If you're a brand looking to collaborate, it's always worth keeping an eye out for rising talent, especially in your niche. In fact, microinfluencers with smaller but highly engaged followings often deliver much higher ROI than bigger influencers with millions of followers.
Finding influencers that align with your brand can be challenging, especially without the right tools. Tagger by Sprout Social can help you streamline the process from start to finish with smart features for filtering, connecting with and managing influencers.
Learn more about how you can build powerful influencer marketing campaigns and stay on top of your strategy across TikTok and other social media platforms.
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Mahnoor Sheikh
Mahnoor is a freelance writer and the founder of MASH Content. She loves to talk about digital marketing, branding and visual design, and is passionate about tea, kittens and traveling with her husband.