Nordstil summer 2024: A strong trade fair for a strong region

Sustainability as a winner in challenging times

In uncertain times, the demand for high-quality products with a sustainable approach continues to rise. Sustainable production aspects can be decisive for business, especially in the process of developing new products. "We are very grateful that we cannot confirm the downward trend in the market. Buyers appreciate our range of traditional craftsmanship and high-quality products. We very much welcome the fact that Nordstil has introduced the Ethical Style program, because it is very important to give the customer guidance and take some of the work off their hands. Through the program, visitors recognize: This is the right place for me; here I am safe with my investments," says Aase Öjbro, Managing Director, Öjbro & Vantfabrik, Norway. The Ethical Style by Nordstil program, launched in 2024, promotes the visibility of suppliers in this field and gives trade visitors guidance for a more sustainable point of sale. With selected products from the program participants, visitors found inspiration for the presentation of sustainable product ranges at two themed Ethical Style Spots in Hall B1.EG.

The idea of sustainability also determines other aspects of Nordstil summer: the plant decorations for the exhibition halls will be donated to the Jugendsozialarbeit Schanzenviertel e.V. to spread joy in its Café Eins.

Entering fall and winter with ease

The exhibitors at Nordstil summer stood out with many new products and colorful Christmas decorations, with two styles emerging: Bright colors meet pastel minimalism, futuristic shapes meet natural designs. On the one hand, warm yellow tones, violet variations and peach notes with pink highlights evoke memories of the 70s. On the other hand, muted colors such as blue, brown, grey and green paired with off-white create harmony in the living area - pastels combine both trends. Natural prints and floral motifs catch the eye alongside asymmetrical shapes - maritime motifs reflect the longing for moments by the sea. Surfaces with traces of craftsmanship and natural materials such as wood, ceramics, linen or wool underline the ongoing megatrend of sustainability. These trends reflect a feeling of lightness, created by a colorful connection to nature.

The Nordstil winter will take place from 11 to 13 January 2025.

The next Nordstil summer will take place from 26 to 28 July 2025.

Information for journalists: Further details and photographic material of Nordstil can be found at https://nordstil.messefrankfurt.com/hamburg/en/press.html

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