Applications of Neuroscience in Business Addressed

Northern Michigan University 2015 psychology alumnus Robert Torrence will give a presentation on how his employer, ThinkAlike Laboratories, applies neuroscience to real-world business challenges. This talk covers EEG-based methods to measure attention, engagement and product impact, providing a glimpse of innovative paths to impact consumer insights and strategy.

Torrence is a research scientist with ThinkLabs. His talk begins at 3 p.m. Friday, Nov. 8, in Jamrich Hall 1322.