Best of October

Almawave announces the signing of a Memorandum of Understanding (MoU) with Reach Digital, a subsidiary of Reach Group, part of IHC (International Holding Company, Ticker ADX: IHC), headquartered in Abu Dhabi.

The agreement between the parties seeks to develop new business synergies, with a particular focus on the MENA (Middle East and North Africa) markets of the United Arab Emirates, Saudi Arabia, Morocco, and Egypt. The partnership will center on introducing Artificial Intelligence-based technologies, creating innovative solutions that meet the most complex business challenges, improving the operational efficiency of enterprises and developing the technology sector in the region, including through the adoption of cutting-edge business models.

Valeria Sandei, Chief Executive Officer of Almawave, stated: "Through this partnership, our company confidently builds its international presence even further. The entire MENA region - although the United Arab Emirates in particular - is a region where investments in Artificial Intelligence are proliferating more than anywhere else, and this agreement, thanks to Reach Digital's extensive market knowledge, will allow us to further build in these highly-strategic countries."

Hazem Ahmad, Chief Commercial Officer of Reach Group, adds: "This collaboration demonstrates our commitment to driving digital transformation processes. We are excited to begin collaborating with Almawave, whose cutting-edge AI technologies will enable us to make exceptional contributions to our customers."