SingTel - Singapore Telecommunications Limited
SingTel - Singapore Telecommunications Limited
06/08/2024 | Press release | Distributed by Public on 06/08/2024 04:19
Singtel launches Singapore's most valuable SIM-only plans and mobile, TV and broadband deals in celebration of National Day
Singapore, 6 August 2024 - Singtel commemorates Singapore's 59th year of independence with the launch of SIM-only no-contract mobile plans to cater to the evolving digital and travel lifestyles of customers, as well as a slew of deals across mobile, TV and broadband services to reward loyal subscribers. It also released a heart-warming film, capturing the quintessential Singaporean kampong spirit.
\nA study conducted by Singtel in late 2023 to better understand customers' priorities when choosing mobile plans, found that customers preferred more flexible payment options and plans that included value-added services like roaming. The study also revealed that customers were willing to pay a premium for stronger, reliable connectivity to support their digital consumption habits and would like added security in light of the increasing prevalence of digital fraud and scams. These factors led to the creation of the no-contract SIM-only plans, which include roaming and mobile security services.
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\"With the new 5G no-contract SIM-only plans, our customers have greater flexibility to choose the plans that meet their digital lifestyle needs and can confidently enjoy using their favourite apps, even when they travel, knowing that they are protected by Singtel's added defence measures."\"
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Ms Anna Yip,
Deputy CEO, Singtel Singapore &
CEO, Business Development
"Providing good service and better value for our customers is always a top priority for Singtel. These ongoing studies and engagements at various customer touchpoints provide invaluable insights that help us understand their evolving behaviours and lifestyle requirements which strongly influence how we design our products and services. With the new 5G no-contract SIM-only plans, our customers have greater flexibility to choose the plans that meet their digital lifestyle needs and can confidently enjoy using their favourite apps, even when they travel, knowing that they are protected by Singtel's added defence measures," said Ms Anna Yip, Deputy CEO, Singtel Singapore and CEO, Business Development.
\nGiving customers more value and flexibility
\nThe new 5G plans, categorised as "Core", "Plus" and "Ultra", provide high-speed connectivity, low latency and high bandwidth to support the rising number of customers who are streaming videos in ultra-high definition and gaming on the go. In a first in Singapore, the plans come with value-added services such as international roaming, mobile security, and a subscription to Disney+ Premium that supports 4K UHD and HDR video playback on supported titles. Subscribers will also receive a monthly cashback of up to $20 when they purchase a phone paid via Singtel PayLater, in addition to these SIM-only plans.
\nThe high-value plans also come with free data roaming of up to 6GB so customers will have seamless connectivity across 18 destinations, including popular holiday spots like Australia, Japan, and South Korea. More details can be found in Appendix A.
\nSingtel is also offering a range of National Day deals across its suite of products and services from 27 July to 18 August 2024 including:
\n· Mobile: New and re-contracting postpaid mobile customers will receive an additional 59 GB of data for 12 months. If they sign up during the special window of 9 to 11 August, handsets will have a further $159 discount and customers will receive $50 Takashimaya shopping vouchers.
\n· TV: From 5 to 11 August, Singtel TV and CAST customers get one week of free, unlimited access to over 120 channels like MasterChef Australia S16 on Lifetime (Channel 302) and Britain's Got Talent S17 on HITS NOW (Channel 303).
\n· Broadband: New customers sign up for the 5Gbps Mesh Fibre Broadband plan at $79 (U.P. $95.90) per month.
\nSingtel's Red members can redeem a free Polar curry roll via the My Singtel App, while business customers get a free iPhone 15 and $300 voucher with every sign up of an XO Plus 92 plan. More details on the National Day promotions can be found in Appendix B or at Singtel's National Day Specials.
\nSingtel celebrates friendship and National Day spirit
\nSingtel's second National Day film, "LIFT" is set in a public housing lift, a familiar sight to most Singaporeans. It features two strangers who find themselves in an unfortunate situation and showcases the infamous Singaporean kampong spirit which comes through when a fellow neighbour needs help.
\nThe main characters of the film, Farah and Ah Ben, are on their way down in the lift when it suddenly stalls. Ah Ben starts panicking due to claustrophobia and turns to his phone for solace only to realise that it does not have any reception - amplifying his nervousness.
\nWatch the film to find out how Farah calms an anxious Ah Ben with her positive attitude and quick-thinking using her Singtel 5G-connected device to livestream scenes from the National Day parade, which is taking place at that time. Soon, the duo are all caught up in the National Day festivities and a friendship blossoms.
\n"LIFT" can be viewed on Singtel's Facebook, Instagram, TikTok and YouTube pages.
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\nAppendix A: Overview of new SIM-only plans
\n \nAppendix B: National Day promotions and deals
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