StarHub Leads Public Education Campaign to Keep Singapore ‘Cyber-Sharp’ Amidst Rising Threats

Launches Scam Masterclass Series in partnership with the Singapore Police Force

Singapore, 16 August 2024 - To help combat the escalating prevalence of scams, StarHub joined hands with the Singapore Police Force (SPF) to launch a public education campaign promoting vigilance against cyber threats.

Scammers are becoming more sophisticated, with cases increasing by 46.8% from 31,728 in 2022 to 46,563 in 2023 in Singapore alone[1]. In response, the campaign comprises a series of Scam Masterclasses, each playing out a common ruse that has snared many unsuspecting victims. The Masterclass videos are designed to engage viewers of all backgrounds and demonstrate that while anyone is vulnerable, recognising tell-tale signs of a scam is half the battle won. Viewers will be armed with essential knowledge and practical tools to outsmart scammers, ensuring a more secure digital landscape for everyone.

"StarHub is deeply invested in the security and wellbeing of our community," said Hoo Chuan-Wei, Chief Information Security Officer at StarHub. "Our commitment goes beyond merely safeguarding data; it's about fortifying the digital landscape to protect every individual. Thiscybersecurity campaign reflects our dedication to empowering Singaporeans with critical awareness and insights to effectively combat scams and cyber threats. Through this campaign, we hope to play our part in cultivating a more vigilant and resilient digital community."

Harnessing SPF's expertise in the cybercrime landscape, the Masterclass content reflects how cyber threats continue to evolve, including the use of voice-changer AI. Featuring an ethical hacker, it reveals common modus operandi used in the likes of impersonation, job, and authority scams.

"All of us must be prepared that Scams and cybercrimes will continue to evolve and we may encounter them anytime. We must not let our guard down and always remain vigilant in our fight against them. One simple way is to always Stop and Check if it's a scam whenever in doubt. The Singapore Police Force will continue to work closely with our partners and stakeholders to educate the public on the various types of scams and cybercrimes to safeguard our community" said Senior Assistant Commissioner of Police Devrajan Bala, Director of the Scam Public Education Office (SPEO) in the Singapore Police Force.

Starting today, the Masterclasses will be rolled out across multiple platforms, including StarHub's official website, retail stores, and the YouTube, Instagram and Facebook channels of both StarHub and SPF. The videos will also be aired on popular StarHub TV channels such as Hub E City, Hub Sports and AXN. By leveraging these diverse platforms, we aim to empower as many people as possible with the knowledge to recognize and combat cyber threats.

Catch the first episode HERE and help create a Cyber-sharp Singapore by spreading the word.

[1] The Singapore Police Force Scams and Cybercrime Brief for 2023

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