How to Make a Marketing Plan with AI

How an AI marketing plan works

An AI marketing plan isn't a whole lot different than a regular marketing strategy. The key difference is that you use AI to help fill gaps in areas of, for example, market research, copy, or developing customer personas. The goal of using AI in your marketing strategy is to cut out manual labor or guesswork about what your customers want.

Benefits of using AI for your marketing plan

The main benefits to adding AI to your marketing process are efficiency and support with data or brainstorming. The goal isn't to replace your unique perspective, but help you get to your ideas faster.

Speed and efficiency

AI is fast at reading and processing information. For example, if you prompt an AI tool to generate a summary of what to include in every part of a marketing plan, it will "read" hundreds of plans, if not more, available across a number of sources to provide an answer to you.

Data-driven decision making

AI is constantly processing information, which means it can help summarize or present trends to you that can help you make better decisions. You can ask it to summarize customer feedback, help you forecast the success of your plans, and more, to help you guide your planning.

Brainstorming and ideation

If you're stuck on creating copy for a social media post, AI is a great partner in helping work through some writer's block. If you're promoting an apparel business, you can write a prompt in an AI tool like, "what are effective social media taglines for [insert apparel category]" to get a sense of what has already been created and where you can put your own spin on it.

Learn more about how AI works

How to make a marketing plan with AI

Creating a marketing plan with AI is more about adding an AI tool to your planning, not just letting the tool generate a plan for you. Think of how you'd usually approach marketing a new product or service. You'll still want to shape the different steps of a marketing campaign, where and how you'd like to publish, and how you want to measure the success of your plan. To add AI, you'll simply slot in a tool where you need the most extra support.

The following steps show how and when you can bring AI into your plan. It's your choice-AI tools are flexible enough to be useful at nearly every step-but trust your gut about the marketing plan that's right for you and your business.

1. Define goals and objectives

Start by understanding what you're trying to achieve. If your marketing plan is focused on conversion, your research, implementation, and measurement will be different than if your goals are tied to awareness.

You can absolutely use AI here to help ideate or brainstorm. For example, you can prompt an AI tool to provide you with a generic marketing brief for a brand awareness campaign, fill in information, and keep it as a working draft. This is perhaps one of the best examples of how AI can be a great partner for thinking through an idea and brainstorming rather than using what it generates in the final product.

2. Select AI tools to use

There are an abundance of AI tools available in the market, and not all of them are going to be what you need for your marketing plan. Choose tools based on what you need to get out of them, and consider testing the same prompts on a few to figure out which creates the most helpful results for you.

NOAN , a Squarespace partner, is one example of a go-to-market AI tool to help businesses and entrepreneurs build out a marketing strategy and business. The tool builds an understanding of your business and brand then provides building blocks so you can generate a strategy that you can execute on.

3. Conduct research on market trends and competitors

Every marketing plan must have research to influence whatever decisions you make. For example, if you're plotting out a full-funnel marketing effort that includes different content and data for awareness, consideration, and conversion, your research will need to be tailored to each phase.

AI can optimize and streamline your research process by providing you with information on your competitors. For example, if you're looking to increase social media engagement, you could prompt an AI tool with: "Create a benchmark report that compares and summarizes [business name] social media metrics with five top competitors."

Need to understand customer sentiment? Prompt the tool with something like: "Identify five pain points customers have mentioned in product reviews or on social media." Be as specific as possible in your prompting and research. AI doesn't do well with vague or generalized statements. You'll get unclear answers in return.

4. Implement and analyze

Once you have the overall marketing plan in place, inclusive of goals, content ideas, and a basic structure that leads to success, it's time to implement it. You don't need to stop using AI once the plan is in place-consider bringing it in to execute on specific elements.

You can use AI to generate copy drafts for newsletters, email, blogs, social media captions, or create visuals, and so much more.

It takes time to understand if marketing efforts are successful, but once you're ready to start gathering information and metrics, you can bring AI in here too. Monitor your results and use an AI tool to help. analyze and generate summaries for you to highlight the wins or losses in your plan.

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