Gap & Madhappy Announce Collaboration Connecting Optimism and Heritage

Gap is partnering with the lifestyle clothing brand Madhappy on a limited-edition collection for men's, women's, and kids' apparel and accessories. The collaboration celebrates the brands' shared values of optimism and self-expression with a 41-piece line inspired by the Gap archive. The assortment introduces the MAD Arch logo, alongside reimagined Gap essentials including denim, outerwear, hoodies, and accessories. The collection ranges from $34.95 to $158 and is available in both adult and kids' sizes.

"Madhappy is a brand that lives beyond their product by fostering a community of optimists - this was a natural alignment to our values of championing self-expression and individuality," said Calvin Leung, Head of Creative at Gap. "The result is not only a product we're proud of, but a collaboration that's rooted in a shared purpose of spotlighting true originals who are inspiring optimism through their own lens."

Drawing reference to the iconic "Individuals of Style" Gap campaign, Gap & Madhappy highlight a multifaceted cast who embody authenticity and an optimistic perspective. Bridging art and culture, the campaign features Devon Lee Carlson and 070 Shake, with the support of Ottawa Kwami, Reign Judge, Stella Lucia Deopito, and Eera.

"As a kid who grew up wearing Gap in the '90s, the opportunity to work with them has been an honor. They are a staple of American heritage," said Noah Raf, co-founder of Madhappy.

As part of the collaboration, Gap is proud to donate to the Madhappy Foundation, a non-profit organization with a mission to raise awareness, fund research, and positively impact the mental health movement globally.

The Gap & Madhappy collection will be available to shop on gap.com, madhappy.com, and select Gap and Madhappy stores on Friday, August 2 at 12 p.m. ET / 9 a.m. PT. For more details, follow along with @Madhappy & @Gap.

Press Contact:
Gap | PR Consulting
[email protected]
[email protected]

Madhappy:
[email protected]
[email protected]

About Gap:
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally-relevant experiences that celebrate individuality. Gap is an adult apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GPS) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit www.gap.com.

About Madhappy:
Madhappy is a clothing brand for a community of optimists. Born in Los Angeles, 2017, Madhappy has built itself around an optimistic ideology, expressed through apparel, storytelling, and experiential retail spaces around the world. Madhappy writes Local Optimist magazine, supports research and awareness in mental health through The Madhappy Foundation, and records The Madhappy Podcast. For more information, please visit www.madhappy.com.

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