Responding to growing demand for product transparency, Amway introduces the Amway Tracing...

The pioneering tool enables confident, informed product purchases with traceability in the palm of your hand

ADA, MICH., USA, November 4, 2024 - Picture looking in as your favorite beauty or wellness product comes to life, with access to all the details that matter. Imagine seeing first-hand the proof that the product meets your expectations for being of high quality, effective and responsibly made so you can make an informed choice about what you put in or on your body.

That's the experience you'll get with the new Amway Tracing Tool, available exclusively for the Nutrilite™ and Artistry™ brands. Amway, an entrepreneur-led health and wellbeing company, introduces this tool to provide next-level product and ingredient traceability for an exceptional degree of transparency into how products are made and what goes into them. It is accessible on mobile devices and computers.

Demand for greater product transparency is growing globally as supply chains become more complex. In a global marketplace where supply chains are opaque, a variety of concerns arise. Our research shows that access to credible product creation details resonates with consumers looking for peace of mind about the products they use.

"Consumers indicate they are increasingly dissatisfied with relying on a list of ingredients they don't understand to tell them whether a product will safely do what it promises," said Lindsay Pott, manager of Amway brand, sustainability and traceability. "We know there is an increasing appetite for traceability because it now ranks in the top three purchase drivers globally among consumers who prioritize transparency.

"Amway is a global pioneer in traceability, reflecting our years-long commitment to making visible what matters. Putting validated product traceability into the palm of your hand demonstrates the strength of our commitment to innovating for transparency," Pott said.

From the science to sustainability considerations
To start, the user chooses a featured product from the drop-down menu. A list of steps appears, each revealing important details of creating the product, including the science, ingredients, key manufacturing and packaging details and sustainability considerations. As the user taps through them, a map moves to where that step took place. Each detail demonstrates that Amway products are clean, safe, high-quality and responsibly made.

The tool is enriched with 24/7 livestreaming from Amway farms as well as photos, videos and "birth certificates" detailing the life of crops used in the product from seed to supplement.

Third-party validated for authenticity
To ensure authenticity, Amway collaborated with Product DNA to develop a custom version of Respect Code, their traceability platform that creates a validated and clear view of a product's supply chain.

"Our mission with Respect Code is making products 'talk' to empower consumers to make confident purchase decisions and feel good about using the products they buy," said Robin Cornelius, founder of Respect Code and Product DNA. "The depth of traceability that is ingrained in Amway processes to ensure product quality is an ideal fit for Respect Code. This is a natural next step for Amway in its traceability commitment."

Amway is sharing these details on a third-party-validated platform to honor consumers' needs to establish trust before they buy products to use on themselves and family members.

"The Amway Tracing Tool provides unique transparency into Nutrilite and Artistry products and a level of traceability access that is exceptional in the supplement and skincare industries, certainly among our direct competitors," Pott concluded.

To experience the Amway Tracing Tool, visit: Amway Tracing Tool (respect-code.org)

About Amway
Amway is an entrepreneur-led global health and wellbeing company based in Ada, Michigan, U.S. It is committed to helping people live better, healthier lives across more than 100 countries and territories worldwide. Top-selling brands for Amway are Nutrilite™, Artistry™ and XS™ - all sold exclusively by entrepreneurs who are known as Amway Business Owners. Amway is the No. 1 direct selling business in the world, according to the 2023 Direct Selling News Global 100 list. For company news, visit: https://www.amwayglobal.com/newsroom.

About Product DNA
Founded in 2005 with a vision of a transparent global economy, Product DNA provides comprehensive traceability solutions that help companies and organizations achieve supply chain transparency. Their solutions empower clients with detailed insights into their supply chains, which can be shared with end customers through Respect Code, a transparency platform showcasing a product's journey on an engaging virtual map. To create a clear and accurate view of the product supply chain, Product DNA offers Respect SaaS, an autonomous software tool built on a proven methodology for collecting, validating, and managing supply chain data. With its unique approach, Product DNA serves multiple industries, including Fashion & Textiles, Food & Beverage, Wine & Spirits, Cosmetics, Construction, and Batteries, delivering expert support at every stage of the traceability process.

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