Jo Kinsella, Global President of XR Extreme Reach Appointed to Ad Council Board of Directors

NEW YORK, NY - NOVEMBER 15, 2024 - XR Extreme Reach (XR), a global technology company that powers the creative economy, today announced its Global President and Chief Operating Officer, Jo Kinsella, has been appointed to the Ad Council's Board of Directors.

Kinsella joins an esteemed group of 20 newly elected leaders from diverse industries, all committed to driving social impact at scale through powerful, collaborative campaigns. She joins the board alongside executive leaders from prominent organizations such as Colgate Palmolive, The Female Quotient, Qualcomm, Pfizer, and Yahoo.

Kinsella's leadership at XR and throughout her career has been instrumental in advancing industry standards across media impact and inclusion as a business imperative for growth. Recently, this commitment was showcased by XR's launch of RX, the industry's first metric for representation in advertising and creative content. In partnership with The Female Quotient, RX benchmarks dimensions such as age, gender expression, body type, and skin tone, empowering brands to create content that better reflects the audiences they serve.

"I'm honored to join the Ad Council's Board of Directors and to work alongside such an inspiring group of leaders committed to positive social change," said Jo Kinsella, Global President and Chief Operating Officer at XR Extreme Reach. "I'm excited to bring this perspective to the Ad Council as we continue working toward a future where every audience sees themselves represented in media."

This appointment strengthens XR's ongoing commitment to representation and inclusivity in media, aligning seamlessly with the Ad Council's mission to address pressing societal challenges. As a board member, Kinsella will bring her expertise in creative content and representation, further supporting the Ad Council's impactful work across initiatives focused on mental health, community safety, and equality.

XR supports the Ad Council in navigating the evolving media landscape, offering insights on logistical challenges such as enhancing campaign localization, optimizing targeted outreach, and ensuring talent compliance.

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About XR

XR is a global technology company that powers the creative economy. XR moves creativity forward - uniting data at scale across content, media and productions to maximize business value through intelligence. Our platform empowers thousands of brands, agencies, publishers and studios to create, distribute, and optimize advertising and productions that reach and engage audiences-on any screen, anywhere in the world. More than a billion brand assets and over $100B in media and production spend is powered by XR's AI-driven enterprise platform. XR operates in 140 countries and has offices across North America, Europe, Asia and Australia.