Hearst Communications Inc.

09/16/2024 | Press release | Distributed by Public on 09/17/2024 07:38

Oprah Winfrey and Oprah Daily Launch New App and Digital Experience, The Oprah Insider Community

NEW YORK, September 16, 2024 - Oprah Winfrey and Oprah Daily today launchedThe Oprah Insider Community, a new social app and digital experience designed to be a space where Oprah Insiders can learn, grow and engage with Oprah Winfrey herself, Editorial Director Pilar Guzmán, Editor at Large Gayle King, Creative Director Adam Glassman and fellow members of the community.

Oprah kicked off the launch with her weekly Insider-only intention video welcoming current members to the platform and inviting everyone to join as part of Oprah Daily's membership offering.

"We see how engaged our Oprah Daily Insider members are, so spent the last few months building a place for this community to gather online - a place to unpack learnings from our latest class, debate the ending of a book club pick, vent, chat, and, most of all, share their joy, journeys and "aha" moments," said Oprah Winfrey. "Above all, it's a place of empathy, diversity and open mindedness, where we can cheer each other on to live our best lives and be our most authentic selves."

Oprah Insiders can post comments, share feedback, interact with each other and experience the brand in a unique and holistic way. The platform, which launched in beta in July, features daily prompts that inspire and breakout areas where they can find their village and discuss the topics that matter most. Oprah Daily will also host live events on the platform, with special guests including wellness experts, doctors and more.

"The deep conversations we've already seen within the platform from grief to caregiving have informed our content creation and inspired our editorial team to take a deeper dive on the topics that resonate with this community," added Oprah Daily Editorial Director Pilar Guzmán.

Building on the legacy of O, The Oprah Magazine, OprahDaily.com relaunched as an onlinecommunity in 2021 and today it is a robust and inspiring membership and content ecosystem devoted to a learning lifestyle. Led by Editorial Director Pilar Guzmán, Oprah Daily helps its community of millions identify their purpose and unlock their potential with a balance of storytelling, reporting and hard-won wisdom as modeled by Oprah Winfrey herself.

Access to the membership program is $35, and you can become an Oprah Insider Community member HERE.

About Oprah Daily

In 2021, building on the mission and legacy of O, The Oprah Magazine, Oprah Winfrey and Hearst Magazines introduced Oprah Daily, a robust and inspiring membership and content ecosystem devoted to a learning lifestyle. Oprah Daily helps its community identify their purpose and unlock their potential with a balance of storytelling, reporting, and hard-won wisdom as modeled by Oprah Winfrey herself. The brand features digital destination OprahDaily.com, offering the latest in wellness, culture, personal growth, style, beauty, and more-including Oprah Daily Insiders, a special membership-only community where Insiders connect live with Oprah and each other in their signature The Life You Want Class series; as well as with Editor-at-Large Gayle King, Creative Director Adam Glassman, and other O personalities for exclusive events, videos and more. The brand also publishes a special printed Oprah's Favorite Things Issue annually. Follow Oprah Daily on Instagram, X, TikTok, Facebook, and Pinterest.

Media Contacts:

Allison Keane, [email protected]

Carrie Carlson, [email protected]