CSG Recognized as Customer Communications Management Leader in Aspire Leaderboard

When selecting CCM-CXM frontrunners, Aspire considers a key player's market presence, platform strength and company vision, among other factors.

CSG's efficient onboarding, customer data insights, high degree of client design control and innovative use of emerging technologies were all named as strengths that contributed to the Aspire Leaderboard™ positioning. The client empowerment to design, compose and personalize their own omni-channel communications was noted as a competitive advantage of CSG composition and content management solutions, as it enables them to position communication designs that drive engagement and deliver business results.

Analysts highlighted CSG's emphasis on the customer experience (CX) as a particular point of distinction.

"In comparison to other large CCM outsourcers, CSG has a unique CX division that is largely based on…journey orchestration," stated the Aspire assessment. "The system is extremely powerful, and in combination with the communication design and delivery offerings, it allows CSG to address omni-channel, personalized engagement use cases across the entire customer lifecycle."

Additionally, the Aspire assessment called attention to the following features that set CSG apart as a market leader:

• Deep industry knowledge: Large outsourcer and service provider supporting a wide array of industry verticals, with strong expertise in telecom, cable/broadband and utilities
• Holistic strategy: Integrated approach between design, insights, personalization and delivery that makes CSG an omnichannel-focused consultative outsourcer
• Scalable software: Dedicated to providing software that empowers clients to develop and edit communications, safely, on their own
• Emerging technologies: Leveraging modern technologies such as generative AI for explaining customers' bills, but also API-based connectivity for faster onboarding and deeper technology integration
• Proven platform: A market-leading data platform and a top solution for journey orchestration, journey analytics and engagement.

The Leaderboard review claimed confidence in the future of CSG, acknowledging its "significant potential" to realize a sophisticated customer experience platform (CXP) that unifies content management, customer communications, journey orchestration, analytics and AI to optimize interactions across all channels.

CSG is proud to earn a place in the Aspire Leaderboard™ for its customer-centric CCM and CXM solutions. With over 2 billion print and digital communications produced annually that translate to real ROI, CSG is committed to engineering communication strategies that help clients spark engagement and win lasting loyalty.