Macy's, Inc. Celebrates Hispanic Heritage Month

This Fall, Macy's hosts a transactional round-up and online donation campaign
benefitting Hispanic Federation

Macy's, Inc. spotlights Hispanic and Latino-owned, founded and designed brands at
Macy's, Bloomingdale's and Bluemercury

New York, NY - September 16, 2024 - Macy's, Inc. (NYSE: M) celebrates the legacy, strength and contributions of Hispanics and Latinos this fall in partnership with Hispanic Federation. From September 15th through October 15th, Macy's will host a special round-up in-stores and online donation campaign benefitting Hispanic Federation. Funds will support CREAR Futuros, a student mentorship program that has empowered nearly 7,000 Latino students across the country to further their educational pursuits and reach their full potential. Macy's, Inc. nameplates will also highlight Hispanic and Latino-owned, founded and designed brands online and in-store to expand, deepen and differentiate our product assortment for customers in addition to providing educational and funding opportunities through The Workshop at Macy's and S.P.U.R. Pathways as part of its commitment to empower underrepresented businesses and suppliers.

"Through our social purpose platform, Mission Every One, we are committed to providing customers, colleagues and communities with a variety of products and services from Hispanic and Latino-owned, founded and designed brands. Alongside our efforts to provide underrepresented brands and creators the opportunity to grow and expand customer reach, we collaborate with national and local organizations to provide critical funds and resources to youth nationwide," said Abigail James, Macy's, Inc. chief diversity, equity, and inclusion officer. "Our longstanding partnerships with the Hispanic Federation and impactful nonprofit organizations demonstrates our commitment to providing Hispanic and Latino youth with educational resources, mentorship opportunities, and foundational tools to empower the leaders of tomorrow."

Since 2022, Macy's has raised more than $2.4 million for Hispanic Federation, with critical funds directly supporting Hispanic Federation's CREAR Futuros program, which provides Latino students and mentees tutoring services, financial aid, and additional resources to support their development and education.

"Hispanic Federation is excited to deepen our work with Macy's during Hispanic Heritage Month in 2024, as we mutually celebrate our Latino communities across the country," said Frankie Miranda, president, Hispanic Federation. "Thanks to Macy's commitment to college retention and graduation rates, over the course of the past two years, CREAR Futuros has expanded to 13 campuses in 6 states and has supported more students than ever. Now in its third year, our Round-Up Campaign partnership will raise funds for CREAR programs at partner campuses that enable first generation students to strive for their dreams."

Hispanic and Latino-owned, founded and designed brands featured across Macy's, Inc. nameplates this fall include:
Macy's:
⦁ Beautyblender: A top-rated beauty brand, known for their makeup sponges that eliminate lines and streaks that other blenders leave behind.
⦁ Bling Jewelry: A number-one-selling brand producing high-quality, fashionable jewelry.
⦁ Carolina Herrera: A luxury fashion and beauty house renowned for its fashion-forward collections and world-class couture atelier.
⦁ Luce Beauty: A female-owned company founded in 2018, with a mission to enhance facial skin's beauty.

Bloomingdale's:
⦁ Eberjey: A lifestyle brand renowned for its luxe fabrications and cozy loungewear, embodying soft femininity and effortless style.
⦁ Farm Rio: A vibrant Brazilian ready-to-wear brand known for its bold prints and tropical influences that celebrate the spirit of Rio de Janeiro and beyond.
⦁ House of Bo: A fragrance brand that prides itself on redefining how you experience luxury by creating a limited production run made with the highest quality of sustainably sourced ingredients encased in hand polished glass and adorned with hand-sculpted healing gem stones.
⦁ Larroude: A trend forward shoe brand driven by design, fit, and quality.

Bluemercury:
⦁ Nasomatto: An exclusive fragrance brand that produces perfumes that evoke the deepest feelings and desires while maintaining a sense of mystery.
⦁ The Nue Co.: A clean and science-backed supplements brand focusing on supporting health holistically.
⦁ Valde: A refillable lip product brand that thoughtfully crafts products from the finest clean beauty ingredients-completely vegan and cruelty-free.

These brands and their unique stories will also be showcased in-store and online at Macys.com, Bloomingdales.com and Bluemercury.com from September 15 to October 15.

In addition to Hispanic Federation, Macy's will continue to support organizations focused on education, workforce development and more for Hispanic and Latino communities, including LNESC, Latino Commission on AIDS, Latino Justice and Hispanic Organization Promoting Education (HoPe), among other organizations.

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About Macy's, Inc.
Macy's, Inc. (NYSE: M) is a trusted source for quality brands through our iconic nameplates - Macy's, Bloomingdale's and Bluemercury. Headquartered in New York City, our comprehensive digital and nationwide footprint empowers us to deliver a seamless shopping experience for our customers. For more information, visit macysinc.com.

About Hispanic Federation
Hispanic Federation (HF) is the nation's premier Latino nonprofit membership organization. Founded in 1990, HF seeks to empower and advance the Hispanic community, support Hispanic families, and strengthen Latino institutions through work in the areas of education, health, immigration, civic engagement, economic empowerment, and climate justice. HF serves as a national model for Latino social, political, and economic empowerment. With a strong presence in New York, Florida, North Carolina, Illinois, Puerto Rico, California, and other key states throughout the U.S., HF works to uplift millions of Hispanic children, youth, and families across the country. In addition, our Washington, DC office gives HF a true national advocacy presence. HF works locally, state-wide, and nationally to strengthen Latino nonprofits, promote public policy advocacy, and bring to scale a portfolio of innovative community programs.

About CREAR Futuros
CREAR Futuros is a free peer-mentor program that has served nearly 8,000 students and recruits qualified Latinx students in participating educational institutions to mentor, guide, and support younger students, or mentees. Mentors assist mentees regarding tutoring, financial aid, and resources available to them including, services offered by Hispanic Federation's community-based member organizations. This past year, Hispanic Federation announced the expansion of CREAR Futuros to Illinois and North Carolina as well as two new schools in New York State. This year CREAR expanded to California! CREAR Futuros data indicates that the college retention rate of participants was 10% higher than that of their peers, proof that the program could help address higher education inequities affecting Latinos. Participating students also had significantly higher GPAs and earned 20 more credits on average. With the expansion of the program, nearly 1,100 mentors and mentees will participate in the 2024-2025 academic year across 13 campuses. For comparison, the program served more than 1000 students across twelve campuses in the 2023-2024 academic year.

Source: Macy's

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