Ogilvy On — Sparking Passion: Designing Loyalty in the Emotional Age

Today's consumers crave connection, seeking brands that resonate, not just reward. This shift demands a new approach to loyalty that moves beyond traditional transactional programs, one that forges deep emotional bonds that create a relationship between the brand and its customers.

Drawing on exclusive research and interviews with leading relationship design experts, Ogilvy On - Sparking Passion: Designing Loyalty in the Emotional Age unveils how top brands are redefining loyalty to drive more engaging and valuable relationships with audiences. Discover how these top loyalty marketers transform data noise into actionable insights, fuel personalized experiences that ignite customer passion, and utilize the power of creativity and innovation to design meaningful loyalty programs.

Watch the session above, and check out the report here.