Unlock the potential of Reels: Best practices for creative success using Adobe Creative Cloud

Unlock the potential of Reels: Best practices for creative success using Adobe Creative Cloud

Performant creative essentials

What makes a great Reels ad? These are the essential elements to get you started:

• Vertical video: Use 9:16 video to make your ad feel immersive and engaging.
• Sound-on: Incorporate music and voice-over to create a more impactful experience.
• Safe zones: Build your video in the safe zone to ensure your key messages aren't obscured by the Reels UI.
• Entertaining: Mix audio and visual effects and creative storytelling to provoke an emotional response.
• Digestible: Combine pace, value and clear communication to captivate and communicate with your audience.
• Relatable: Use recognizable stories, visual codes and shared behaviors to establish a personal connection with your viewer.

Proven results

Don't just take our word for it - Meta's analysis of Reels ads has shown that incorporating these essentials can lead to significant improvements in performance:

• Adding Reels ads that feel native to the placement of your existing campaigns improves results across all placements.
• Using 9:16 video creative with sound on, in safe zones, with at least one additional creative element (human presence, text sticker overlays, voice over, lo-fi content, or a hook in the first few seconds) saw better video engagement with a 20 percent lower cost per click, 56 percent higher clickthrough rate, 93 percent higher thruplay rate and a 30 percent higher 3-sec video playrate across all placements.
• In an analysis of campaigns that ran across Feed, Stories and Reels placements that included both performant Reels creative (9:16 video creative with audio, in the safe zone with at least one additional creative element like human presence, text sticker overlays, voice-over, lo-fi content, or a hook in the first few seconds) and non-performant Reels Creative, 68 percent of the campaign delivery came from performant Reels creative, which was over 2x more than non-performant Reels creative.

How to integrate Adobe Creative Cloud

How can you bring these performant creative essentials to life? With Adobe Creative Cloud, you can easily create and deploy high-performing Reels ads using Adobe Premiere Pro, Adobe Lightroom, Adobe Express and Adobe After Effects.

• Premiere Pro: Use Premiere Pro's advanced editing features to create stunning vertical videos with sound-on and safe zones.
• Lightroom: Enhance your images with Lightroom's powerful editing tools to make them stand out in the Reels feed.
• Express: Collaborate on video projects in real-time with Express, making it easier to create and deploy Reels ads that drive results.
• After Effects: Add motion graphics and visual effects to your Reels ads with After Effects, making them more engaging and memorable.

By leveraging these Adobe Creative Cloud integrations, you can streamline your creative process and create Reels ads that drive attention and action. Try it out today and see the results for yourself.