AAAA - American Association of Advertising Agencies

10/28/2024 | News release | Distributed by Public on 10/28/2024 10:15

Weather Means Business

The Weather Means Business report delves into the integrated results of qualitative and quantitative research of nearly 300 executives across the retail, CPG, pharmaceutical, insurance, and travel & tourism industries, representing functions within revenue & finance, operations, supply chain & logistics, labor & workforce management, marketing, customer experience, and innovation & product development.

Download the report today to discover:

  • The growing impact of weather across industries
  • How businesses currently use weather intelligence
  • Industry-specific weather intelligence challenges and future needs
  • The importance of a tailored weather strategy