Students: Register by Oct. 9 for AAF Creative Competition

The University of Scranton will host NEPA American Advertising Federation (AAF) 2025 Cropped challenge on campus on Thursday, Oct. 10 at 6 p.m.

Much like the Food Network show "Chopped," four teams of local creatives will be assembled to compete against each other in three rounds of advertising campaign creation for local nonprofit organizations.

Students are invited to participate with an American Advertising Federation NEPA Ad Team or root for their favorites as they watch the competition that will take place at the Rose Room of Brennan Hall, 320 Madison Ave, Scranton.

Pizza and nonalcoholic beverages will be available. Register through Wednesday, Oct. 9.

Teams will be given guidelines for each round, as set by the nonprofit organization. A panel of three judges, with at least one representative from the organization, will review the entries from logo to tagline to media tactics. At the end of each round, the teams will present their concepts, which will be eliminated by the panel of judges, or "cropped."

One winning team will work with the nonprofit to finalize and create a real-life version of the campaign that will presented publicly at an AAF holiday event.