THE WORKSHOP AT MACY’S LAUNCHES APPLICATIONS FOR 2025 COHORT

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Macy's External Communications, [email protected]

THE WORKSHOP AT MACY's LAUNCHES APPLICATIONS FOR 2025 COHORT

Macy's leading retail acceleratorprogramaccepts applications for 2025 class

Business owners can apply now through November 30, 2024at TheWorkshopatMacys.com

NEW YORK - September 3, 2024-Applications are now open for The Workshop at Macy's, the retail industry'slongest running andleading vendor accelerator program,designed to drive underrepresented brandowners, founders and designersto the next level by providing retail industry knowledge, resourcesandmentorship. Applications for the 2025class are open from September3, 2024,through November 30, 2024.

Selected brands will participatein The Workshop's comprehensiveprogram designed and led by Macy's leaders, alongside industryexperts from organizations,including Babson College, Google, and Meta, among additionalpartner organizations. Course offerings include in-depth explorations oncrafting brand identity, assortment planning, building financial managementskills, perfecting the pitch, accessing growth capital and more.

During the month-long program, taking place virtually and in person in New York City, participants will gain access toMacy's holistic supplier ecosystem, critical education and funding resources, new customers through a pop-up shop on macys.com and $250,000 in business grantsannually. Through this investment, all participants will receive a $5,000business grant upon completion of the program and the opportunity to enter a vendor pitch competition. The winning brand will receive a $100,000business grant, among other prizes.

Founded in 2011, the program has grown to empower more than 250 graduate brandsandprovide more than 500 hoursof educational training. During the program, brands will also be introduced to S.P.U.R. Pathways: Shared Purpose, Unlimited Reach, a multiyear, multifaceted funding program to advance entrepreneurial growth, close wealth gaps and shatter systemic barriers faced byunderrepresented businesses and businesses serving underrepresented communities.

As part of the company's social purpose platform, Mission Every One, Macy's, Inc.continues to increaseits investment in underrepresented designers, brandsand business partners to create more choices for our customers and expand opportunities for our colleagues, partners, and communitiesnationwide.To help achieve this,aportionof the company's overall $5 billioncommitment under Mission Every One, scaling through 2025, will support underrepresentedbusinesses and investments inretail development programs, including The Workshop at Macy's.

For moreinformation on The Workshop at Macy's, visit TheWorkshopatMacys.com. To shop the collections from past participants, visit Macys.com/Workshop.

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About The Workshop at Macy's

The Workshop at Macy's is an intensiveretail-vendor acceleratorprogram designed to give select high potentialbusinesses,owned by diverse, women, LGBTQ, persons with disabilities, veteransand otherunderrepresented individuals,the tools to better succeed and sustain growth in the retail industry. The Workshop at Macy's was launched in 2011 to foster growth in the next generation of diverse merchandise suppliers. Conducted annually, this free program is a foundational element of Macy's commitment to business diversity. With more than 250graduated vendors,includingAnwuli Eyewear, Cardon,Black Paper Party,Urban Hydration,Things II Come, GUNAS New YorkandTayionCollection. TheWorkshop continues to create a viablepipeline of enterprises that will grow to become successful partners with Macy's, Inc.and other retailers.

About Macy's

Macy's, the largest retail brand of Macy's, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation's largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy's delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy's gives customers even more ways to shop and own their style through an off-price assortment at Macy's Backstage and at our highly curated Macy's small format stores. Each year, Macy's provides millions with unforgettable experiences through Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We'reguided by our purpose-to create a brighter future with bold representation-that empowers more voice, choice and ownership for our colleagues, customersand communities.