Five brand guidelines to remember entering the fall semester

Summer campus scenes, photo by Priscilla Grover

As new marketing materials are being prepared for the fall semester, university brand guidelines are essential to the core of the Boise State visual identity. Use the five reminders below to ensure proper and effective brand alignment.

• Celebrate Boise State by using bold blue and bright orange in all marketing.
• Use the university font.
• Place the university signature mark on all designs.
• Do not alter or replace the university logo.
• Do not mention or use "BSU." Please use "Boise State" or "Boise State University" always.

For questions, contact the Brand Committee at [email protected], or visit the Brand Standards website for more information.

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