07/01/2024 | Press release | Distributed by Public on 07/01/2024 05:10
Banpu Public Company Limited reaffirms its dedication to fostering human potential development by partnering with ChangeFusion to enlist experts in social impact management and marketing. Together, they aim to elevate the skills of the new generation of Social Enterprise (SE) entrepreneurs through the "Banpu Champions for Change (BC4C)" project, batch 13. The primary objective is to unlock the potential of SEs, enabling them to foster both revenue growth and positive societal impacts, thereby driving grassroots economic development. Additionally, the seven social enterprises selected for the Incubation Program in 2024 are also announced.
Mr. Rattapon Sukhunthee, Head of Corporate Communications, Banpu Public Company Limited, remarked, "This year, the BC4C project garnered significant interest from SEs across various regions following our outreach and promotional activities. This aligns seamlessly with our overarching theme of 'Impactful Locals, National Boost' which aims to foster the emergence of robust SEs nationwide. Among the initial 15 qualifying teams, each exhibits remarkable passion. The project serves to amplify social and environmental impacts while facilitating the development of comprehensive marketing plans and effective business presentation techniques. These acquired skills will empower SEs to systematically refine their business practices, grounded in tangible and pragmatic principles, thereby serving as a roadmap for sustainable business growth."
The workshop on enhancing SE skills within Batch 13 of the Incubation Program encompasses the following key activities:
Ms. Jeerapan and Mr. Chunnawan Boonma, siblings and owners of the social enterprise "Karen Design," shared their insights on their journey as one of the SEs selected among the final seven teams. They reflected, "Previously, Karen Design struggled to generate sufficient sales to positively impact our community. Engaging in business plan development and market testing workshops offered us valuable insights to overcome these challenges. We recognize the need to further refine our approach to branding, understanding our customer base, and effectively communicating with them. In the near term, we plan to focus on customer segmentation and understanding, enhancing content frequency and quality, and expanding our online sales channels. Additionally, we aim to collaborate with Karen TikTokers to boost sales and widen our community outreach. As sales increase, we aspire to extend our support to more villagers, while also fostering a network of the next generation dedicated to preserving local woven fabrics."
Mr. Kittidet and Mr. Thunwa Thedyaem, the entrepreneurial brothers behind the social enterprise "Khontalay," shared their vision as one of the final seven teams selected. They expressed, "Following our participation in the workshop focused on developing strategies to manage social and environmental impacts, Khontalay envisions making a broader societal impact. Our plan entails enhancing community income, for instance, by sourcing processed seafood, packaging our products attractively, and marketing them as souvenirs to tourists. We also aim to expand our team of tour leaders for community tourism initiatives and provide comprehensive training to impart knowledge and establish tourism-related media contents. Moreover, we are committed to the conservation and restoration of marine resources. To support this, we intend to allocate a portion of our tour profits towards initiatives like increasing the number of fish traps or 'Sang Kor' - vital habitats and nurseries for aquatic animals."
The 7 seven social enterprises that advanced to the final round of the Incubation Program (in no particular order) presented innovative solutions aimed at addressing diverse social challenges as followings.
Stay updated on project developments and the announcement of Incubation Program winners through the Banpu Champions for Change Facebook page: www.facebook.com/banpuchampions.
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About Banpu
Banpu Public Company Limited operates 3 core groups of businesses - energy resources, energy generation, and energy technology in Thailand, Indonesia, China, Australia, Lao PDR, Mongolia, Japan, the United States of America and Vietnam.
For more information,
please contact Banpu Corporate
Communications Team:
Kamolwan Chiamudom
02-694-6994
[email protected]
Titawan Vongsakulpaisal
062-525-6554
[email protected]