Little Caesars Taps Mediahub for U.S. Media Strategy

Companies

• Mediahub

Little Caesars has tapped Mediahub as its U.S. media agency of record after a competitive review process managed by JLB + Partners and AMI + Partners. This appointment marks a significant win for IPG Mediabrands, building on its recent success in securing the $309 million U.S. media account for biotech giant Amgen.

As the NFL's official pizza sponsor, Little Caesars brings substantial investment to the table, with a U.S. media spend of $138 million in the first half of 2024 and $205 million in 2023. Combined with Mediahub's Radical and Disruptive Lab, this partnership is set to deliver fresh insights to elevate Little Caesars' media strategy.

Greg Hamilton, Chief Marketing Officer at Little Caesars, commented, "Mediahub's depth of experience in the media space combined with their focus on emerging strategies and tactics to drive growth will be a great asset to our brand."

Read more in Ad Age…