Back to School 2024: 1.5M more students at higher education institutions worldwide gain access to Adobe Express

Back to School 2024: 1.5M more students at higher education institutions worldwide gain access to Adobe Express

We're excited to see how our higher education customers are embracing the value of equipping students with the skills employers are demanding - ones that Adobe tools can uniquely help foster: creative thinking, content creation, visual communication, collaboration, and the responsible use of AI.

During this back-to-school season alone, nearly 1.5M students will be introduced to Adobe Express Premium, our easy-to-use content creation tool, when they step foot on campus. For the first time, they can freely download the mobile and web app and use it for assignments, extracurricular activities, making their resumes and portfolios stand out, and more.

What's notable are the number of Adobe Creative Campus partners we welcomed this quarter, growing our global community to nearly 100 innovative institutions committed to equipping all students with the creative and productivity skills they need to succeed in school, work, and life. These institutions understand that both students and employers demand these skills.

According to Lightcast, 48 percent of US job listings call for creative skills, but only 25 percent of recent US graduates list them on their resumes. This skill gap can be attributed to lack of access to creative tools, not students' appetite to learn them. In CollegePulse's recent State of Student Confidence study, 81 percent of students think learning creative and visual communication skills is necessary and feel more confident in the value of their degree as a result. And they are right.

LinkedIn found that students with creative communication and collaboration skills succeed in future careers with 16 percent higher starting salaries and 2-3x faster career trajectories. Institutions that offer students the opportunity to access and learn with our industry-standard tools are giving them a competitive advantage when they graduate.

1 in 4 students at higher education institutions in the UK have access to Adobe Express

This academic year, one in four students at a higher education institution in the UK will attend an Adobe Creative Campus and have free access to Adobe premium software. An additional 21 institutions have joined the Creative Campus community in the UK, making Adobe Express available to every student including University of the West of England, Manchester Metropolitan University, Cardiff Metropolitan University, University of Arts London, University of West London, Leeds Trinity University, and Arts University Plymouth.

Adobe is proud to partner with Jisc, the UK's sector agency focused on improving lives through the digital transformation of education and research, and UCISA, which represents almost all the major UK higher education institutions, to ensure success at each campus.

We also welcomed our first Adobe Creative Campus in Poland, SWPS University of Social Sciences & Humanities, which will provide all 21,000 students, faculty, and staff access to Adobe Express and/or Adobe Creative Cloud. And Abertay University is the first Adobe Creative Campus in Scotland entitling 4,200 students with Adobe creative tools.

More US campuses adopt Adobe to equip everyone with creative and productivity skills

In North America, Arizona State University now provides equitable access to Adobe Express and/or Creative Cloud for nearly 150,000 students and RIT, the Rochester Institute of Technology, became an Adobe Creative Campus to further integrate creativity into campus culture. All 18,000 students now have access to Adobe software, as well as micro-credentials to showcase skills like data visualization, content creation, and the responsible use of AI to employers.

In addition to covering all faculty, staff, and students with Adobe Creative Cloud, Albert Einstein College of Medicine has made Acrobat AI Assistant available to increase productivity for research and education.

"We're focused on innovating with AI and Adobe brings it to our campus in an easy to use, ethical, and secure way through Adobe Express with Adobe Firefly and Acrobat with AI Assistant," said Shailesh Shenoy, Assistant dean for Information Technology. "Einstein sits at the intersection of education, research, and healthcare. Partnering with Adobe to empower our community with the digital skills they need to set them apart is critical to our mission."

Institutions in Australia expand availability of Adobe software to all students

In Asia, University of Canberra became the latest Adobe Creative Campus in Australia, while two others, Curtin University and RMIT, expanded the availability of Adobe Express to all students. These three campuses alone represent more than 165,000 students who can access Adobe software for assignments, projects, and skill building.

State governments in India prepare thousands for jobs with Adobe tools

In a strategic alliance with Adobe, Tamil Nadu Skill Development Corporation (TNSDC), Government of Tamil Nadu, is introducing Multimedia and Graphic Design and Digital Marketing courses as credit programs within Arts, Science, and Engineering Colleges, benefiting more than 65,000 students in India.

As we gear up for another academic year, we are inspired by the commitment of our partner institutions to foster creativity, visual communication, and the responsible use of AI with our tools. Whether they're crafting standout portfolios, collaborating on innovative projects, or mastering the latest AI-driven tools, students are learning the skills they need to excel in their coursework and future careers. Together, we're empowering the next generation of leaders to thrive.

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