The Oregon Alliance of Independent Colleges and Universities partners with Nexus Licensing Group to Boost Branding and Revenue Opportunities

TUALATIN, OR - Nexus Licensing Group, a leading full-service collegiate licensing agency, and the Oregon Alliance of Independent Colleges and Universities (The Alliance) are proud to announce a strategic partnership aimed at providing trademark licensing services to The Alliance's member institutions. This collaboration will help member colleges and universities enhance their brand presence and increase revenue opportunities through effective licensing strategies.

Under the agreement, Nexus will offer a comprehensive suite of services to participating member institutions, including expert guidance on licensing best practices, brand development strategies, and methods for expanding revenue streams. The focus will be on leveraging both traditional retail channels and emerging digital platforms to enhance the reach and financial impact of the member institutions' brands.

Expanding Revenue and Brand Reach

The partnership aims to help member colleges and universities unlock new revenue sources while promoting their brands in innovative ways. By tapping into the power of digital marketing and retail licensing, institutions will be better equipped to navigate the evolving marketplace and reach new audiences.

""Nexus' extensive expertise in branding, digital marketing, and licensing management will be a tremendous asset to our members," said Brent Wilder, President of The Alliance. "We are excited about the opportunities this partnership offers and look forward to the valuable guidance Nexus will provide to help our member institutions strengthen their brand presence and grow their revenue."

"We look forward to working with Brent, The Alliance, and each participating member institution," said Brian Young, Founder/Managing Director of Nexus. "We have significant experience helping institutions launch newly formed licensing programs, and help ensure they are taking full advantage of all the benefits a licensing program has to offer. We look forward to supporting the growth and development of each Alliance member."

A Strong Foundation for Success

Nexus brings years of experience in licensing, brand development, and digital marketing to the table, making them a trusted partner for organizations looking to expand their brand and revenue. The collaboration will allow Nexus to support The Alliance's members with tailored strategies that align with their unique goals and opportunities.

About the Oregon Alliance of Independent Colleges and Universities

The Oregon Alliance of Independent Colleges and Universities (The Alliance) is a nonprofit membership organization that represents Oregon's independent, nonprofit higher education sector. Its mission is to advocate for and support its member colleges and universities-regionally accredited, private, nonprofit institutions-by addressing their changing needs with agility and responsiveness. The Alliance fosters collaboration, strengthens institutional capacity, and champions the transformative impact of independent, nonprofit higher education in Oregon. For more information, visit www.oaicu.org.

About Nexus Licensing Group

Nexus Licensing Group is an agency dedicated to supporting each of its client's needs, goals, and objectives as it relates to trademark management and brand development. Nexus currently represents over 55 colleges, universities, and athletic conferences. The firm prides itself on the customized plan of management and support it provides to each client institution. More information can be found at www.nexuslicensinggroup.com.