Fashion & Leather Goods · June 12, 2024 Loro Piana unveils the Into The Wild Collection, celebrating the great outdoors.

Loro Piana honors a sense of adventure with Into The Wild, a performance-driven collection for hiking and the great outdoors. This collection embodies the Italian fashion Maison's close connection with nature, combining innovation and elegance.

The collection includes a wide range of garments and accessories, from bomber jackets, hooded parkas and anoraks to leggings, shorts and backpacks.

Loro Piana's expertise comes forward in the mix of technical fabrics and precious silks and cashmeres, all treated to withstand the elements. Natural fibres such as wool have three-layer technical membranes to enhance their natural performance - offering protection from wind, cold and rain. High-performance garments feature another Loro Piana technical innovation, a Graphene membrane with exceptional thermally conductive properties, which distributes body heat evenly for ultimate comfort. Curly Cashfur and Coarsehair® give the knitwear a robust softness and are also treated with the Rain System.

The focus on technical innovation that pervades the whole collection naturally led to the collaboration with ROA for its outdoorwear knowhow. The result is a gender-neutral style of low approach shoes that marry functionality and comfort with Loro Piana exclusive materials and refined details.

To celebrate the launch of Into the Wild, Loro Piana is opening a series of pop-ups and pop-ins in exclusive locations around the world.