Davie and SBDC Launch a New Interactive Workshop Series

FOR IMMEDIATE RELEASE

AUGUST 5, 2024

Reimagine, Redesign, Reshape: Transform Your Digital Footprint: Series 1

DAVIE, Fla. - The Town of Davie, in partnership with the Florida Atlantic University (FAU) Small Business Development Center (SBDC), is launching a free four-week business workshop titled Reimagine, Redesign, Reshape: Transform Your Digital Footprint: Series 1. You must pre-register to attend.

The class is open to 25 Davie or Broward County-based small business owners. The class will guide business owners in creating a digital footprint that reflects an enhanced brand identity, fosters an effective social media presence and implements strategies for attracting business opportunities.

The class will provide the foundation needed for Transform Your Brand: Series 2.

The first workshop will occur in person at the Davie Pine Island Multipurpose Center, 3801 S. Pine Island Road. Please bring a laptop, tablet and charger as this class is interactive.

All workshops begin at 4 p.m., see schedule below.

• Thursday, September 5, 2024 (in-person)
  • Location: 3801 S. Pine Island Road
  • Topic: Develop Your Brand Elements and Messaging
  • Explore free online tools for developing the elements of your brand. Learn best practices for outsourcing design work and how to effectively use AI in content development. Identify strategies for proven messaging to convert new site visitors into loyal customers.
• Thursday, September 12, 2024 (online via Webex)
  • Topic: Do You Have a Brand Strategy?
  • Dive into the world of brand development. Develop or refine your Brand Strategy while learning how to protect your digital footprint across all channels with basic cyber security protocols.
• Thursday, September 19, 2024 (online via Webex)
  • Topic: Planning Your Marketing Strategy
  • Do you have a Marketing Plan and a Digital Strategy? Start your marketing planning with strategies to thrive in the dynamic realm of social media. Amplify your brand's presence and brand alignment across all channels.
• Thursday, September 26, 2024 (online via Webex)
  • Topic: Digital Marketing Strategies: Social Media and Beyond
  • Let's get social … expand beyond … Learn strategies and tactics for supplemental and complimentary tools and digital platforms for video, music, email marketing and more.

The SBDC serves entrepreneurs and small businesses throughout the Town and across all industries through confidential, no-cost consulting and professional training. Whether you are starting, buying, growing, or selling a business, the FAU SBDC team has the expertise, experience and resources to complement the vision and passion of Davie's businesses. The no-cost confidential consulting services focus on making companies start, grow and thrive.

About Davie's SBDC Team:

The Town of Davie has a dedicated SBDC member, Andrea JohnBaptiste, who will enthusiastically facilitate the needs of Davie entrepreneurs and businesses. Andrea has immense experience in commercial and international banking in South Florida, start-ups, nonprofits, capacity building, strategic plans, business plans, marketing, marketing plans, business growth and government contracts. To learn more about our team, visit www.davie-fl.gov/sbdc.

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Media Contact:

Leona Henry, Intergovernmental Affairs Manager

Office: 954-797-1035

Ariana Briceño, Public Relations Coordinator

Office: 954-797-1190

Camryn Tippetts, Public Relations Assistant

Office: 954-797-1102

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