Holiday “Express Lane” Feature Delivers Cheer to Instacart+ Members with $10 Cart Minimums for $0 Delivery

Spirited Savings Abound With $0 Delivery- Even on Small Orders of Just One or Two Items

Today, Instacart is rolling out a new perk for members for the 2024 holiday season: Express Lane. With Express Lane, Instacart+ members will now enjoy $0 delivery minimums on grocery and retail orders of just $10 (reg. $35). This new feature brings the in-store Express Lane experience to life online and presents the lowest cart minimum for $0 delivery in the industry.

This offering comes at a time when many consumers have last-minute needs for just one or two items to complete holiday recipes, decorations, and gifts: according to Instacart purchasing data from the 2023 holiday season, the share of $10-$20 basket size orders were up to three times higher around Thanksgiving and Christmas compared to the yearly average.

From realizing you need a pinch of nutmeg for your famous eggnog or that you've forgotten a key ingredient to make Thanksgiving dinner come to life, to dashing through the digital aisles looking for supplemental stocking stuffers, or just wanting a few candy canes to sweeten your holiday decorations- small basket needs pop up everywhere during the holidays. Now, Instacart+ holiday perk, Instacart members can get those one or two items delivered right to their door- with no delivery fees. As grocery prices continue to rise, this new benefit delivers more than just convenience: it's a jingle-worthy cost-saving measure for all those one-off holiday needs, making Instacart+ the ultimate holiday sidekick.

Express Lane is launching today in the Instacart app and on the Instacart website for all Instacart+ members, and will be available for a limited time.

Happy Holidays from Instacart-where we're delivering more joy, one (or two) items at a time!