Harrell Shatters Own Soybean Yield World Record Using BRANDT Nutritional Technology

Harrell Shatters Own Soybean Yield World Record Using BRANDT Nutritional Technology

Springfield, Illinois (August 14, 2024) - BRANDT, a leading agriculture retailer and manufacturer of specialty agriculture products, has again helped Alex Harrell set another world record soybean yield. Harrell, an innovative farmer from Smithville, Georgia, has shattered his previous world record by achieving an incredible 218.2856 bushels per acre, establishing a new global benchmark.

Harrell's achievement comes just one year after he set the previous record of 206.8 bushels per acre. Both records relied on BRANDT's cutting-edge nutritional technology, demonstrating again the ability of BRANDT's proprietary nutritional products to maximize crop potential.

Harrell's success was built on a well-crafted fertility program, closely developed with BRANDT experts and his crop consultant. The program included key BRANDT products including BRANDT Smart Trio®, BRANDT Smart Quatro® Plus, BRANDT® Smart B-Moand BRANDT® Smart K B. All products were strategically applied to address specific crop nutrient demands at precise growth stages.

"I've trusted BRANDT products because they consistently deliver results," Harrell said. "This year, we pushed even harder, and BRANDT's solutions didn't disappoint. Every product worked in harmony, keeping my nutrient levels exactly where they need to be to help achieve this record yield."

The cornerstone of Harrell's program was BRANDT's innovative foliar nutrient line, BRANDT® Smart System®. This advanced technology ensures efficient micronutrient delivery, integrates smoothly with crop protection products, and helps mitigate stress, allowing the crops to thrive even under challenging conditions.

"Helping growers like Alex reach new heights in yield is what drives us every day," said Brian Haschemeyer, VP BRANDT Discovery & Innovation. "But it's not about breaking records; it's about delivering real value to growers by ensuring they get the best return on their investment."

BRANDT has a long history of contributing to world-record yields, previously supporting the achievements of David Hula and Randy Dowdy in both corn and soybean yield records.

"Congratulations, Alex, on pushing the boundaries of what's possible in agriculture yet again," said Rick Brandt, President and CEO of BRANDT. "Let me put this in perspective: The USDA average soybean yield last year was less than 50 bushels per acre. Alex's yield is an extraordinary accomplishment. And it's even more special in that he's now done it twice. We are thrilled to be part of the team."