10/17/2024 | Press release | Distributed by Public on 10/17/2024 07:02
Itasca, IL - October 17, 2024
Revenera, producer of leading solutions that help technology companies build better products, accelerate time-to-value, and unlock new revenue opportunities, today released the Revenera Monetization Monitor: Software Piracy and Compliance 2025 Outlookreport. Based on the results of a global survey of 418 leaders at global technology companies, this report is the 2nd in a three-part annual series, which provides product executives at software, intelligent device, and IoT companies with benchmarks about the prevalence and scope of unlicensed software usage.
Piracy, overuse, and misuse are currently equally significant problems, with approximately ⅓ of respondents reporting that each is a "major problem" contributing to revenue leakage. This aligns them with more traditional business problems, such as customer churn, also cited by ⅓ of respondents as a "major problem."
"Software and tech companies are pushing hard to deliver high customer value at a good profit margin, but yet, they often treat customer compliance, which can be a significant revenue stream in some segments of the industry, as an afterthought. Losses of more than 30 percent of revenue are on the rise for all forms of unlicensed software usage, including piracy, overuse, and misuse," said Nicole Segerer, General Manager at Revenera. "Accurate data into software use is essential to complement revenue loss and to implement effective monetization models that capture revenue opportunities."
Highlights from the Revenera Monetization Monitor: Software Piracy and Compliance 2025 Outlookreport include:
Methodology
The Revenera Monetization Monitor 2025 Outlookseries of reports is based on 418 complete responses to a survey conducted by Revenera from May through July 2024. Job levels of these survey respondents were C-level/executive (23 percent), SVP/VP (17 percent), director (44 percent), manager/team leader (15 percent), and individual contributors/non-manager/consultant (1 percent). The first report in this series focuses on Software Monetization Models and Strategies. This report focuses on Software Piracy & Compliance. The final report will focus on Software Usage Analytics.
Revenera helps product executives build better products, accelerate time to value and monetize what matters. Revenera's leading solutions help software and technology companies drive top line revenue with modern software monetization, understand usage and compliance with software usage analytics, empower the use of open source with software composition analysis and deliver an excellent user experience-for embedded, on-premises, cloud and SaaS products. To learn more, visit www.revenera.com.
Bret Clement
[email protected]