Leveraging AI across the Prosus Ecosystem

Innovation is in our DNA, and we are unlocking the future of technology in an AI-first world.

Prosus has been deploying AI and Machine Learning across our global portfolio of 90+ companies for 2 years. It is fully integrated into the services we offer to our 2bn+ customers, with hundreds of models in production.

With a team of approximately 1000 data scientists across our portfolio, we are at the forefront of how AI is revolutionising the world of ecommerce.

Specific ways we are deploying AI to improve efficiency and effectiveness, include:

1. E-commerce Recommendations

1. Content Personalisation

1. Personalised Marketing Campaigns

1. Personalised Learning Paths

1. Fraud Detection and Security

CASE STUDY: iFood: Customer Acquisition & Fraud Prevention

iFood has a long history of investing in AI and embedding it in its workflows, including in how it acquires customers more efficiently, reduces and prevents fraudulent activity and how it supports its customers and partners across its platform.

Find out more here.

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